Description
SoFi is seeking an energetic, organized, and resourceful Direct Mail Marketing Manager for a one-year contract to manage the end-to-end direct mail creative process for the SoFi Credit Card product.
The role owns four core areas of responsibility:
Creative Strategy & Planning
- Lead end-to-end creative strategy and execution for Credit Card direct mail campaigns, partnering with Product Marketing Manager (PMM) to align initiatives with business goals, priorities, and growth objectives.
- Lead quarterly creative planning with the creative agency, using audience insights, customer behavior, performance data, and test-and-learn principles to develop strategic recommendations for the Product Marketing Manager.
- Lead upfront data and audience planning with DM Data Strategy, Marketing Data Science and agency team defining targeting, segmentation, personalization, measurement requirements, and data inputs that inform the creative strategy, testing plan, and campaign brief.
- Own the creative roadmap and partner with the creative agency to develop compelling messaging, visual storytelling, offers, personalization, branding, and calls to action.
Campaign & Production Management
- Serve as the day-to-day campaign lead and primary liaison among Product Marketing Manager, the creative and data strategy agency, DM Data Strategy, Marketing Data Science, other internal stakeholders, and print vendors.
- Serve as the lead DM representative in Credit Card business unit meetings, Marketing Data Science handoff meetings, and other recurring meetings.
- Translate approved strategies into actionable campaign plans, creative briefs, testing plans, and production requirements.
- Manage monthly direct mail tests and creative variations, ensuring audience definitions, segmentation, data requirements, personalization, and creative variants are aligned and executable.
- Own campaign timelines and the shared production calendar, including data due dates, creative milestones, review rounds, release dates, print dates, and drop dates.
- Manage assets, versioning, production samples, dependencies, risks, and bottlenecks to ensure campaigns launch accurately and on time.
- Maintain the monthly campaign matrix, including audience targeting, creative variations, testing plans, data requirements, and other campaign details.
- Partner with Marketing Data Science to update campaign matrices and verify that targeting and personalization information is accurate before each drop.
- Lead weekly status meetings with Product Marketing Managers, including agenda development, stakeholder alignment, and action-item follow-up.
Compliance, Quality & Operations
- Lead the Compliance and Legal review process for direct mail materials, partnering with Product Marketing and the creative agency to ensure executions meet regulatory, disclosure, brand, and business requirements.
- Manage creative review and quality control across messaging, data, personalization, offers, URLs, disclosures, and final production files.
- Serve as the central point of accountability for ensuring every campaign is accurate, compliant, data-aligned, approved, and production-ready.
- Manage campaign production and postage costs, partnering with the DM billing team to keep campaigns within budget.
Performance, Insights & Competitive Intelligence
- Partner with Marketing Data Science, analytics, and the creative agency to evaluate campaign and creative test results against product and business goals.
- Translate audience, performance, and campaign data into actionable insights that inform creative recommendations, messaging, offers, personalization, segmentation, and future test strategies.
- Lead weekly Product Marketing Manager performance updates and monthly reporting, presenting results and optimization recommendations to Product Marketing and cross-functional stakeholders.
- Apply campaign learnings to improve future direct mail initiatives and inform the creative roadmap.
- Build and maintain a competitive direct mail library, monitoring competitor activity, creative trends, offers, formats, personalization, and audience strategies.
- Share monthly competitive and performance insights with the broader Marketing organization to inform future campaign and product marketing strategy.
The base pay range for this role is listed below. Final base pay offer will be determined based on individual factors such as the candidate’s experience, skills, and location.