Campaign & Sequencing Manager - Multi-Country Sales Center

We are seeking a Campaign & Sequencing Manager to play a pivotal role in driving revenue growth across our multi-country sales center by creating and scaling high-impact sales campaigns and prospecting sequences.

Working cross-functionally with Sales Leadership, Marketing, Enablement, and Analytics teams, the successful candidate will combine strategic vision with operational discipline to deliver measurable business outcomes.

Key Responsibilities:

• Develop and manage a scalable campaign and sequencing roadmap aligned with business priorities and sales objectives.
• Design, launch, and optimize multi-channel prospecting campaigns that drive pipeline generation and revenue growth across multiple markets.
• Create and maintain compelling seller messaging, including email templates, call guides, LinkedIn outreach, campaign briefs, and value propositions, leveraging existing sales and marketing assets.
• Establish and promote sequencing best practices, sales methodologies, and campaign execution standards to improve consistency and seller effectiveness.
• Analyze campaign performance, monitor key metrics, and implement continuous improvements to maximize engagement, conversion, and productivity.
• Partner closely with Sales Leadership, Category, Marketing, Enablement, and Analytics teams to ensure campaigns are aligned, measurable, and scalable.
• Lead campaign adoption efforts through enablement, communication, and stakeholder engagement, driving consistent uptake across diverse sales teams and geographies.
• Act as the central coordinator for campaign planning, execution, governance, and optimization within the multi-country sales center.

Education & Experience:

• Bachelor's degree in Business, Marketing, Communications, Sales, Economics, or a related discipline.
• MBA or advanced degree is considered a strong advantage.
• Relevant certifications in marketing automation, sales enablement, project management, or sales methodologies are desirable.
• 5+ years of experience in Campaign Management, Sales Enablement, Demand Generation, Revenue Operations, Sales Excellence, or related functions.
• Proven experience creating and scaling outbound campaigns within B2B sales organizations.
• Experience supporting regional or global sales organizations across multiple countries.
• Demonstrated success in developing prospecting strategies that generate measurable pipeline outcomes.
• Experience building campaign frameworks and seller adoption programs.
• Strong track record of collaborating with sales, marketing, and operations stakeholders.
• Experience working within technology, software, SaaS, or complex solution-selling environments.

Knowledge & Skills:

• Fluent in English, proficiency in an additional Western European language is an advantage.
• Campaign strategy, execution, and optimization.
• Sales prospecting, sequencing, and demand generation best practices.
• Strong messaging, content creation, and value proposition development skills.
• Data analysis and performance-driven decision making.
• Project management and operational excellence.
• Cross-functional collaboration and stakeholder management.
• Change management, sales enablement, and methodology adoption.
• Excellent communication, storytelling, and presentation skills.
• Experience with CRM and sales engagement platforms (Dynamics 365, or other CRM).
• Proficiency with LinkedIn Sales Navigator, Power BI, marketing automation tools, and AI-powered content solutions.

What we offer:

• A truly international experience: Work in a global organization with colleagues from 60+ nationalities, collaborating across cultures and geographies.
• Continuous growth & career development: Multiple internal mobility and career opportunities, supported by HP’s learning platform to keep growing your skills.
• Competitive benefits package, including:
• Hybrid work model (home office / office), depending on the role/functions
• Health & Life insurance
• Ticket Restaurant Vouchers or lunch at reduced prices at our canteen
• Flexible working hours to support work–life balance
• HP Flex Program: Kindergarten vouchers & Transport Card
• Exclusive HP products offers and discounts for employees, friends and family
• Inclusion & belonging at the core: Join our global employee networks such as Women, Pride, Inclusion, NextGen, Sustainability & DisAbility, with opportunities to get involved locally.
• Give back to the community: Participate in volunteering initiatives or join our annual HP Charity Day held onsite.
• Stay active & energized: Access our sports center (indoor & outdoor) with 25+ coordinated activities.
• Onsite medical services: Doctor and medical team available for annual checkups, nutrition, oral hygiene, physiotherapy, and general health.
• Creativity & innovation: Enjoy our Printing Happy Hour,from photos to large posters,and hands‑on workshops using the latest printing technologies, from wall covers to 3D printing.
• Easy commuting: Free parking available or excellent access via nearby train services.
• Women Network initiatives: Networking events, STEM promotion, business acumen talks, work–life balance sessions, and future skills development.