Description
We are seeking an Athlete Marketing Specialist to support the delivery and execution of the Australian Athlete Marketing Program. The successful candidate will build Australia's most innovative and impactful athlete program, working closely with athletes, media networks, brands, and wider teams.
Responsibilities:
- Develop and deliver 360° athlete marketing plans in collaboration with Media Network, Brand, athlete management, and wider teams
- Lead athlete projects and activations, creating innovative 'Only Red Bull Can' ideas that deliver impact within budget
- Manage a selected athlete portfolio, building strong relationships and maximizing marketing, communications, performance, and consumer impact
- Drive long-term athlete strategy, identifying opportunities across key sports to strengthen Red Bull's competitive position
- Collaborate with local, HQ, and global teams to deliver impactful athlete marketing and communications programs
- Build strong relationships across the athlete ecosystem, unlocking future partnership and leverage opportunities
- Stay connected to priority sporting scenes, building networks, supporting scouting, and strengthening brand relevance
- Create standout athlete stories, projects, and content that bring athlete personalities to life across the marketing mix
- Manage athlete commercial negotiations and agreements, partnering with the Head of Athletes and Legal to meet local and international requirements
- Lead athlete projects from planning to execution, managing stakeholders, rights, and compliance to deliver on time and within budget
- Own athlete budget forecasting and tracking, identifying risks and opportunities against the annual business plan
- Maintain accurate athlete plans and reporting, keeping SportsNet up to date across key activities and milestones
Requirements:
- Tertiary qualifications in Sport, Marketing, Business, or a related field
- 4+ years' experience in the sports industry, including 3+ years working directly with professional athletes
- 3+ years' people management experience, with the ability to lead and engage individuals and cross-functional teams
- Strong network across the Australian sports industry, including athletes, agents, clubs, federations, and media
- Strong marketing experience across projects, activations, and partnerships that drive brand impact