Description
As the Thailand Marketing Manager at Cricut, you will own the brand and marketing execution in-market, driving awareness, engagement, and sales across digital and retail channels.
This is a highly hands-on role where execution matters. You will be responsible for launching campaigns, managing creators and partnerships, and driving always-on marketing initiatives across social, influencer, and retail channels.
Key responsibilities include:
- Owning and executing Cricut's marketing strategy for Thailand, driving brand awareness, engagement, and sales
- Leading digital-first marketing initiatives across social media, influencer partnerships, content marketing, and community building
- Building and managing relationships with local influencers, content creators, and community leaders in the DIY and lifestyle space
- Planning and executing always-on social media presence across key platforms
- Shaping paid media strategy and providing creative direction while working with agencies or partners on execution
- Partnering with retail and e-commerce teams to develop co-marketing programs and in-store activations
- Planning and executing offline activations including events, workshops, and retail experiences to drive brand engagement and sales
- Creating and adapting locally relevant content and storytelling that resonates with Thai audiences
- Monitoring, analyzing, and reporting on marketing performance, and using data to continuously improve results
- Managing marketing budgets with a strong focus on ROI and efficiency
- Serving as the local market expert, providing insights on consumer behavior, platform trends, and competitive activity
Qualifications:
- Minimum 6+ years of experience in marketing within consumer, lifestyle, FMCG, or e-commerce brands
- Proven experience driving brand awareness and engagement in the Thailand market
- Strong hands-on experience in social media marketing, including content strategy and community management
- Experience managing influencer and creator partnerships end-to-end
- Solid understanding of paid media
- Familiarity with Thailand e-commerce platforms such as Shopee, Lazada, and TikTok Shop
- Strong analytical and data-driven mindset
- Ability to manage multiple priorities in a fast-paced environment
- Fluent in Thai and English (written and spoken)
- Comfortable working in a lean, fast-moving, startup-like environment