Description
The Senior Director, Media & Growth is a highly strategic marketing role that manages global paid media strategy and drives measurable growth across consumer and merchant businesses.
This senior leadership role sits at the intersection of performance marketing, brand media, and data-driven customer acquisition, responsible for translating business objectives into integrated media plans that accelerate business outcomes at scale.
The successful candidate will oversee a high-performing team, manage relationships with agency partners, platform partners, and internal stakeholders across Marketing, Technology, and Finance.
Key Responsibilities:
- Develop and articulate a clear vision and strategy for the marketing function
- Provide key inputs as an industry leader and expert in marketing
- Inspire and lead the marketing team to achieve long-term success
- Align marketing strategies with PayPal-wide strategy and operations
- Drive innovation and continuous improvement in marketing practices
- Collaborate with executive leadership to ensure marketing supports overall business goals
Media Strategy & Planning:
- Develop and own global paid media strategy across all channels
- Build integrated media plans that connect brand awareness to performance outcomes
- Lead annual and quarterly media planning processes
- Define channel investment priorities, audience strategies, and creative rotation frameworks
Growth & Performance Marketing:
- Own GNA and MAA growth targets driven by paid media investment
- Develop and scale a full-funnel performance marketing approach
- Lead customer segmentation strategy to target high-value acquisition and re-engagement opportunities
- Partner with CRM and Lifecycle teams to connect paid and owned channel strategies
Data, Measurement & Optimization:
- Leverage a best-in-class measurement framework to assess media ROI and guide investment decisions
- Drive paid media instrumentation to industry-standard enablement
- Build and maintain executive-level reporting on media performance and contribution to business KPIs
- Champion a test-and-learn culture across the media organization
Agency & Partner Management:
- Serve as primary executive point of contact for media agency of record and key platform partners
- Hold agency partners accountable to performance, innovation, and ways of working standards
- Lead media contract negotiations and partnership agreements
Team Leadership:
- Lead, develop, and inspire a team of media and growth marketing professionals
- Build a culture of accountability, analytical rigor, and creative ambition within the media organization
- Partner across Marketing, Product, Analytics, MarTech, and Finance to ensure media function operates as a connected, integrated part of the broader business
Benefits:
- Comprehensive, choice-based programs to support all aspects of personal wellbeing
- Generous paid time off, healthcare coverage, and resources to create financial security and support mental health