Description
Grab is Southeast Asia's leading superapp, offering various services such as food delivery, financial management, and transportation.
The Assistant Manager, Paid Media will be responsible for leading day-to-day integrated media operations for several Grab verticals in the Philippines.
Critical Tasks:
- Develop integrated media plans and recommendations for Philippines across all Grab verticals, managing offline and online channels with a strong digital skew.
- Translate business objectives into media objectives, audience strategies, channel mix, budget allocations, flighting and measurement approaches.
- Recommend effective media strategies across traditional offline channels, self-serve digital platforms, and third-party media partners.
- Review campaign and business performance data to identify insights, improve media efficiency and maximise return on investment.
- Manage and work closely with media agencies supporting media planning and execution, as well as publishers and internal stakeholders to align media plans, campaign briefs, recommendations, and timelines.
- Prepare regular media performance reviews that connect media delivery to broader upstream business outcomes.
Qualifications:
- 4+ years of experience in integrated media planning, paid media strategy, performance marketing, or media agency experience.
- Experience independently developing media plans or recommendations for a defined business area or portfolio.
- Strong understanding of integrated media planning fundamentals across offline (OOH, TV, Radio, Print) and digital channels, including audience strategy, channel selection, flighting, and measurement.
- Experience planning multi-channel campaigns across self-serve digital platforms, programmatic, and traditional offline media.
- Translate business objectives into clear media recommendations and use data-driven insights to maximise campaign efficiency and return on investment.
- Analyse media and business performance data and present clear insights to senior stakeholders.
- Direct experience managing and working closely with external media agencies supporting media planning and campaign execution.
- Experience with Google Ads, Meta Ads Manager and TikTok Ads Manager from a planning or optimisation perspective.
- Experience with programmatic platforms, DV360, DSPs or third-party open-exchange partners.
- Strong knowledge of the Philippines digital media and advertising landscape.
- Experience supporting campaigns for a consumer technology, ecommerce, retail or platform business.
Life at Grab:
- Term Life Insurance and comprehensive Medical Insurance.
- GrabFlex, a benefits package that suits your needs and aspirations.
- Parental and Birthday leave, and Love-all-Serve-all (LASA) volunteering leave.
- Confidential Grabber Assistance Programme.
- FlexWork arrangements such as differentiated hours.