Description
The Performance Marketing Manager provides expertise and strategic direction across media strategy, planning and buying for Disney streaming services, delivering best-in-class media plans targeted towards subscriber acquisition campaigns.
Areas of Responsibility:
- End to end responsibility of Performance Marketing – overall acquiring and growing quality Disney+ subscribers;
- Identify sources of growth, profitability and efficiencies through strategic thinking and data & analytics;
- Monitor campaigns daily across internal / external consoles, adjusting and optimizing as needed to drive consistent performance;
- Provide local media benchmarks, competitor analysis and publisher insights to target new audiences and optimize measurement metrics;
- Drive efficiencies and reach through continuous localized A/B testing, new platforms, products and formats, and local creative adaptations;
- Strong grasp in Purchase led (CPS based) campaigns across Web and App as well as 3rd Party analytics tools for optimization & data processing;
- Partner with regional and local teams to define yearly targets, build business cases, and develop data-backed plans to accelerate growth;
- Serve as the primary relationship owner for a major affiliate partner – leading joint business planning, performance reviews, negotiations and issue resolution;
- Lead cross-functional project management within the Growth Marketing team.
Areas of Accountability:
- This role will report directly to the Senior Manager, Performance Marketing (TH & PH).
Professional Qualifications and Experience:
- A Bachelor’s Degree, with min 8 -10 years of relevant experience in Media planning with a strong focus on Performance Marketing;
- Experience in handling large scale campaign planning, optimization for both performance and brand impact & reach;
- Strong knowledge of OTT subscription services and its competitive landscape;
- Local language essential and awareness of local trends / preferences.
Skills:
- Good understanding and working knowledge of Publisher Platforms, Latest Web & Mobile analytics, as well as 3rd party reporting dashboards;
- Strong client / partner management and communication skills;
- Excellent project management skills.