Description
As a CX - Social Application & Engagement Specialist in Consumer Safety & Wellbeing Division at 3M, you will create and execute original content across 3M™ Nexcare™ Brand, Futuro™ Brand, and Ace™ Brand owned social media channels to generate awareness and affinity for the brand.
Responsibilities:
- Create and execute original content (images, short form videos) and responses across social media channels
- Partner with cross-functional team members to develop industry-leading creative assets
- Gather, analyze, and communicate social media KPIs to stakeholders using native insights, social management, and analytic tools
- Contribute to leadership for social media and cultural trends that are relevant for the brand
- Monitor, listen, interact, and respond to consumers, influencers, and other stakeholders posting comments or questions about 3M consumer health brands
- Share approved content and calendars with cross-functional teams for possible global replication or retailer partner usage
- Assist with the brand’s paid social media strategy
Requirements:
- Bachelor's degree in marketing, communications, public relations, or journalism
- Three (3) years of experience posting and managing social media accounts
Preferred Qualifications:
- Experience creating high-performing organic and paid social content for a consumer brand
- Knowledge of social media best practices and trends
- Strong content creation experience
- Ability to work in a fast-paced environment
- Previous experience partnering with a consumer brand to create social media content
- Strong communication skills (both written and oral)
- Knowledge and experience in the consumer-packaged goods industry
- Knowledge and experience in mass retail, online, and other consumer channels
- Experience with marketing technology/tools
- Ability to use analytics to take projects effectively from analysis to insight and implementation
- Demonstrated ability to translate technical, product, or science-based information into clear, compelling social content
- Proficiency with social media management, listening, and analytics tools
- Experience collaborating effectively with cross-functional teams and external partners