Director, Product PR

At Snowflake, we are powering the era of the agentic enterprise.

We seek AI-native thinkers across every function who are energized by the opportunity to reinvent how they work.

You don’t just use tools; you possess an innate curiosity, treating AI as a high-trust collaborator that is core to how you solve problems and accelerate your impact.

We look for low-ego individuals who thrive in dynamic and fast-moving environments and move with an experimental mindset , who rapidly test emerging capabilities to discover simpler, more powerful ways to deliver results.

At Snowflake, your role isn't just to execute a function, but to help redefine the future of how work gets done.

We are growing our Global Communications team and hiring a Director of Product PR to own the global Product PR function and shape Snowflake’s AI narrative.

This high-impact leadership role drives communications across the company's end-to-end product portfolio, translating complex innovations into compelling stories.

You will lead product launches, AI-native partnerships, M&A communications, and executive visibility, including direct C-level communications strategies.

We are looking for a strategic powerhouse and modernized media thinker who can seamlessly pivot from advising the C-suite on high-stakes decisions to architecting 360° global campaigns and immersive press experiences.

AS A DIRECTOR OF PRODUCT PR, YOU WILL:

• Own the Global Product PR Function: Shape Snowflake's AI narrative and drive communications across the end-to-end product portfolio.
• Translate complex innovations into compelling stories and lead PR for product launches, AI-native partnerships, customer success, and more.
• Drive Executive Communications: Lead the communications strategy for Snowflake’s product executives, shaping messaging for media interviews, thought leadership, and major product announcements.
• Develop strategic messaging, keynote narratives, and social content for product leadership.
• Manage 360° Integrated Campaigns: Lead communications campaign management for Snowflake's highest-priority initiatives, aligning global teams and delivering integrated campaigns spanning corporate, product, executive, customer, partner, analyst, employee, and social communications.
• Modernize Media Strategy: Expand Snowflake's media footprint beyond traditional outlets, securing visibility across podcasts and Substack.
• Create high-impact, non-traditional journalist experiences, including curated executive dinners and "speed dating" press sessions.
• Oversee Flagship Events: Lead communications for major events (Snowflake Summit, BUILD/Expedition, and Snowflake World Tour), driving integrated media programs, executive storytelling, reporter engagement, and press experiences that maximize awareness and business impact.
• Lead and Develop Talent: Manage, mentor, and inspire a high-functioning team of PR professionals, fostering a high-performance, AI-native culture of ownership, collaboration, and continuous growth.
• Innovate with AI: Build and optimize AI-powered workflows to streamline media monitoring, reporting, content development, and other PR operations, always looking for smarter, faster ways to work.

OUR IDEAL CANDIDATE WILL HAVE:

• 10+ years of experience in public relations, corporate communications, or a related field, with deep expertise in B2B technology and enterprise SaaS.
• Demonstrated people management experience, with a proven track record of hiring, mentoring, and leading high-performing PR and communications teams.
• A proven track record of owning global Product PR functions, launching complex technical products, and shaping AI or data narratives.
• Extensive experience working directly with C-suite executives on strategic communications, keynote development, and high-stakes media engagements.
• Deep expertise in crisis and issues communications, with the ability to remain calm and strategic while advising senior leadership during sensitive moments.
• Exceptional writing and storytelling skills, with a talent for translating technical product capabilities into compelling, business-outcome-focused content.
• A modernized approach to media relations, with strong existing relationships and proven experience leveraging new media (Substack, podcasts) and experiential PR tactics.
• Experience managing integrated PR for massive-scale tier-one flagship events and global corporate campaigns.
• A natural curiosity about AI and automation, with demonstrated experience building AI-assisted workflows or integrating new tools into day-to-day work.
• A bias for action and a builder mentality.
• You see gaps and fill them without waiting for direction.
• BA/BS degree or equivalent experience.