Description
We’re looking for a Digital Media Lead to join our International Third Parties Marketplace team, working on our marketplaces channel. Based from NEXT Head Office in Enderby, Leicestershire!
As a Digital Media Lead in Paid Search, you will act as the driving force behind our third-party retail media strategy within the eCommerce department, reporting directly to the Digital Media Manager. In this pivotal role, you will develop and deliver high-impact campaigns across major marketplace platforms, including Amazon, Zalando, About You, and Otto, to generate incremental revenue and maximise profitability.
Leveraging your extensive experience in managing large-scale, high-budget paid search accounts or retail media activations, you will deploy your deep technical knowledge and results-oriented mindset to work accurately at pace. Additionally, you will collaborate closely with our media agencies and marketplace partners while leading a dedicated team to deliver exceptional, fast-paced, and precise campaign performance.
Responsibilities:
- Plan, build, and execute highly profitable performance campaigns in collaboration with key internal stakeholders.
- Implement effective strategies to maximise product visibility, improve search rankings, and drive high-intent traffic to product listings across multiple third-party platforms.
- Oversee daily activity and collaborate with partner agencies and the in-house team to continuously optimise campaign performance.
- Manage, mentor, and develop a high-performing team of 4 digital media professionals.
- Cultivate and direct the relationships with our media agency and key marketplace partners.
- Partner with the wider marketing and commercial trading teams to ensure retail media activity supports broader business goals.
- Manage comprehensive performance reporting for all third-party channels.
- Regularly present key findings, insights, and strategic recommendations to the wider business.
- Working closely with marketplace partners to identify, test, and scale new opportunities.
- Stay up-to-date with the rapidly evolving retail media landscape and industry best practices.
Requirements:
- Proven extensive experience in digital performance media, with a minimum of 3 years specifically in retail media or paid search.
- Proven track record of planning, optimising, and managing large-scale performance digital media activations with significant budgets.
- Strong experience successfully managing external partners and media agency relationships.
- Strong numeracy and advanced Excel skills; highly logical with a natural aptitude for data and problem-solving.
- A highly collaborative individual who works exceptionally well as part of a wider team.
- Experience managing multi-language or multi-region campaigns is a distinct advantage but not essential.
Benefits:
- 25% off most NEXT, MADE, Lipsy, Gap, and Victoria's Secret products
- Company performance-based bonus
- Sharesave scheme
- On-site Nursery available; OFSTED outstanding in all areas
- 10% off most partner brands & up to 15% off Branded Beauty
- Early VIP access to sale stock
- Access to fantastic discounts at our Staff Shops
- Restaurants with great food at amazing prices
- Access to a digital GP and other free health and wellbeing services
- Free on-site parking
- Financial Wellbeing - Save, track, and enhance your financial wellbeing
- Apprenticeship - Grow and develop on the job whilst gaining a qualification
- Direct to Work - Discount online and in-store, collect your items the next day for free from your place of work or local store
- Support Networks - Access to Network Groups to empower and celebrate each other
- Wellhub - Discounted flexible monthly gym memberships, with apps, PT sessions, and more