Director of Merchandising, MotoSport

MotoSport is the powersports division of Backcountry, whose mission is to connect people to their passions.

As Director of Merchandising, MotoSport, you will lead a team spanning Off Road, Street, Owned Brands, and Merch Operations while partnering cross-functionally with inventory/planning, marketing, and digital experience.

Responsibilities:

Merchandising Strategy & Assortment Leadership

• Develop and execute the multi-year merchandising strategy across all riding categories , with particular focus on off-road , to achieve growth and margin targets, partnering with the Director of Inventory & Planning on inventory productivity.
• Balance core street and off-road performance with emerging categories and adjacent opportunities, shaping the evolution of MotoSport's brand and appeal to riders.
• Oversee line architecture, initial pricing strategy, and SKU optimization to ensure a balanced, profitable mix aligned with seasonal and long-range business plans.
• Lead the go-to-market product storytelling process in partnership with marketing, e-commerce, and product content.
• Partner with the Owned Brands manager to determine strategy and assortment for MotoSport's owned brands products across parts and gear.

Team Leadership & Development

• Build team capability in trend identification, competitive analysis, and vendor negotiations.
• Champion diversity of thought and collaboration across teams.

Business & Financial Management

• Own P&L accountability for MotoSport's merchandise categories, including top-line revenue and margin; partner with planning on inventory investment and productivity targets.
• Work closely with planning and allocation to ensure inventory health, minimize markdowns, and maximize full-price sell-through.
• Leverage analytics to identify category gaps, emerging trends, and customer opportunities.

Vendor & Brand Partnerships

• Cultivate strategic relationships with brand partners, ensuring access to exclusive products, early releases, and co-branded collaborations.
• Negotiate vendor terms, margin improvements, and strategic marketing partnerships.
• Partner with vendors on exclusive and co-branded product opportunities that support MotoSport's assortment strategy.

Customer & Market Insight

• Use consumer insights, competitive intelligence, and digital performance data to anticipate shifts in customer preferences.
• Ensure merchandising strategies inspire and equip riders for their powersports pursuits.

Requirements:

• 8+ years of merchandising experience within retail or e-commerce, with at least 3 years in a leadership role.
• Deep expertise in powersports with a proven ability to scale business lines.
• Strong analytical and strategic acumen , fluent in retail metrics, forecasting, and consumer insights.
• Proven success leading and developing high-performing merchandising teams.
• Experience navigating a digitally native retail environment.
• Exceptional communication and negotiation skills with the ability to influence cross-functionally and externally.

Benefits:

• Executive Access: Work directly with C-suite and brand leadership to shape MotoSport's merchandising direction and portfolio strategy.
• Leadership Opportunity: Build and develop a merchandising team across Off Road, Street, Owned Brands, and Merch Operations , with full ownership of their growth and outcomes.
• Strategic Ownership: Own the P&L and multi-year merchandising strategy for an entire powersports division, with the autonomy to drive category expansion and brand differentiation.
• Competitive Benefits (US): Paid time off policies, 401(k) match, medical/dental/vision and a variety of supplemental policies, and employee discounts across our portfolio of brands.
• Competitive Benefits (Canada): Paid time off policies, RRSP match, medical, dental, and vision coverage, a variety of supplemental benefit options, and employee discounts across our portfolio of brands.