Description
As Manager, B2B Digital Marketing, you will own the end-to-end marketing delivery for partner campaigns, manage a small team, and play a critical role in shaping how Agoda operates and scales partner marketing.
The B2B Digital Marketing team sits within Agoda's B2B Marketing organisation and is responsible for delivering high-quality, scalable marketing campaigns for partners across B2B2C channels.
Responsibilities:
- Campaign Delivery & Partner Marketing:
- Own the delivery of B2B partner marketing campaigns across channels, ensuring timely execution, high quality, and consistent standards.
- Oversee campaign planning, setup, monitoring, and post-campaign analysis.
- Ensure partners receive clear insights on performance and actionable recommendations to improve outcomes.
- Process Management & Optimization:
- Design, improve, and document end-to-end marketing delivery processes to increase efficiency, reliability, and output quality.
- Identify operational bottlenecks and drive continuous improvement through tooling, automation, and clearer workflows.
- Establish SLAs, quality checks, and governance to ensure campaigns run smoothly at scale.
- Analytics, Insights & Value Creation:
- Analyze campaign performance to understand what works, what doesn't, and why.
- Identify drivers of success across partners and campaign types.
- Translate insights into practical recommendations that increase campaign effectiveness and average value per partner.
- Scalable Frameworks & Tooling:
- Build standardized frameworks, playbooks, and tools that allow the team to manage and improve tens of partners simultaneously.
- Balance standardization with flexibility by enabling customizable recommendations based on partner performance data and business context.
- Leadership & Stakeholder Management:
- Manage, coach, and develop 2 direct reports; set clear goals, structures, and feedback loops.
- Communicate confidently with internal stakeholders and external partners, simplifying complex data into clear narratives and next steps.
Requirements:
- 5+ years of experience in data-driven marketing, operations, analytics, consulting, or growth roles, ideally in tech, e-commerce, travel, or B2B environments.
- Strong SQL skills with the ability to independently analyze large datasets and draw clear conclusions.
- Proven experience improving processes, frameworks, or operating models in a complex or scaling environment.
- Strong analytical mindset with the ability to connect data to business impact and practical recommendations.
- Excellent communication and stakeholder management skills.
- People management experience or clear readiness to manage and develop others.
- Bachelor's degree