Description
The B2B Content & Events team at Agoda is seeking a strategic and results-driven Marketing Manager to own and scale this channel. The successful candidate will be responsible for shaping how events drive measurable business impact at scale through strategic planning, stakeholder orchestration, and scalable frameworks.
Key responsibilities include:
- Translating commercial priorities into event strategies with clear business cases
- Developing annual roadmaps aligned to growth objectives
- Defining success metrics beyond attendance
- Creating scalable playbooks and operating models
- Partnering with Business Development, Sales, Supply, PR, Content, Branding, and Senior Leadership
- Leading large, multi-workstream initiatives end-to-end
- Building measurement frameworks and post-event impact analysis
Requirements:
- 8-12 years of experience
- Structured problem-solving and analytical thinking
- Stakeholder mastery and influence skills
- Execution excellence and project management discipline
- Business orientation and understanding of P&L drivers and growth mechanics
The ideal candidate may come from events, field, or B2B marketing, management consulting, strategy or business transformation teams, PMO or complex program leadership roles, or business operations in high-growth environments.