Description
The B2B Content & Events team at Agoda is looking for a strategic and results-driven Marketing Manager to own and scale this channel. This role involves shaping how events drive measurable business impact at scale through strategic planning, stakeholder orchestration, and scalable frameworks.
The successful candidate will work closely with regional sales and business development teams to ensure events align with business priorities, support business objectives, and contribute directly to revenue goals. They will be responsible for end-to-end event management, including translating commercial priorities into event strategies with clear business cases, developing annual roadmaps aligned to growth objectives, defining success metrics, and creating scalable playbooks and operating models.
Key responsibilities include:
- Event Strategy & Business Integration: Translate commercial priorities into event strategies, develop annual roadmaps, define success metrics, and create scalable playbooks.
- Cross-Functional Leadership: Partner with Business Development, Sales, Supply, PR, Content, Branding, and Senior Leadership, align diverse stakeholders, drive structured working sessions, and influence without direct authority.
- Program & Project Governance: Lead large, multi-workstream initiatives, build detailed project plans, establish governance cadence, and ensure disciplined execution.
- Performance Measurement & Optimization: Build measurement frameworks, identify key performance levers, develop dashboards, and introduce test-and-learn approaches.
Requirements include 8-12 years of experience in areas such as events, field, or B2B marketing, management consulting, strategy or business transformation teams, PMO or complex program leadership roles, or business operations in high-growth environments. The ideal candidate demonstrates structured problem-solving, stakeholder mastery, execution excellence, and business orientation.
Benefits and perks are available, and the company offers relocation assistance.