Description
We are looking for a Content Executive to join our team at Swiggy, specifically with Dineout Mag, our F&B media arm. As a Content Executive, you will be responsible for creating engaging written content about Chandigarh's food scene, collaborating with the team to develop content strategies, and delivering compelling scripted content that resonates with our target audience.
Responsibilities:
- Stay attuned to Chandigarh's ever-evolving food scene and translate these experiences into engaging written content.
- Collaborate with the team to develop content strategies that drive engagement and follower growth.
- Create and deliver compelling, scripted content that aligns with the page's theme and resonates with the target audience.
- Attend food events, tastings, and restaurant openings to gather first-hand information for posts.
- Write scripts for engaging reels to captivate our audience on social media.
- Conduct research to stay updated on the latest trends and developments in Chandigarh's F&B, lifestyle, cultural, and entertainment scene.
- Edit and proofread content to ensure accuracy, consistency, and adherence to Instagram page style and guidelines.
- Monitor and analyze the performance of content initiatives, providing insights and recommendations for optimization.
- Assist in managing the content calendar to ensure timely delivery of content.
Qualifications:
- Proven content writing experience, preferably in lifestyle or hospitality industries.
- Comfortable being on camera and/or has proven experience as an Anchor, Host, or Presenter, preferably in the F&B or lifestyle domain.
- Excellent writing and editing skills, with keen attention to detail and grammar.
- Passion for exploring and discovering Chandigarh's F&B, lifestyle, cultural, and entertainment experiences.
- Proficiency in content management and social media platforms.
- Familiarity with SEO principles and keyword research tools.