Description
Electronic Arts is seeking an Associate Creator Manager to lead the strategy, relationships, and programming that connect EA SPORTS American Football with its most engaged creator communities across Madden NFL and College Football.
The successful candidate will own a critical, year-round creator capability spanning launch, live service, and major franchise moments. They will build trusted relationships with core creators, develop programs that drive audience engagement and business impact, and create high-performing content that can be amplified across creator channels, paid media, and the broader marketing ecosystem.
Key Responsibilities:
- Develop and implement the core creator strategy across Madden NFL and College Football
- Build and manage strategic creator relationships
- Lead major creator programs and activations
- Support live-service growth by activating creators around key moments
- Develop high-performing creator content
- Partner across functions to integrate creators into broader strategies
- Measure and optimise creator performance
- Manage creator operations and execution
What We're Looking For:
- Experience in creator, influencer, social, community, or entertainment marketing
- Ability to build trusted relationships with creators and external talent
- Experience developing integrated programs that connect audience engagement to measurable outcomes
- Strong understanding of gaming, sports, and creator culture
- Strategic thinking and complex execution management
- Cross-functional leadership and stakeholder management skills
- Comfortable using performance data to evaluate effectiveness
What Success Looks Like: The Associate Creator Manager will maintain a strong, always-on creator ecosystem that gives Madden NFL and College Football trusted access to core audiences, produces high-performing content, strengthens live-service engagement, and increases the effectiveness of broader marketing investment.
Benefits: Electronic Arts offers a comprehensive benefits package, including physical, emotional, financial, professional, and community well-being support. Benefits are customised to meet local needs and may include medical insurance, mental wellness support, pension plans, paid time off, family leave, free games, and more.