Director, Product – Media OS

IQVIA Digital is seeking a visionary and execution-oriented Director, Product – Media OS to lead the Activation POD of its flagship platform and drive innovation at the intersection of healthcare, data, and advertising technology.

The Product Team is responsible for defining and executing the vision, strategy, and roadmap for IQVIA Digital's portfolio of data, technology, and media solutions. The Director, Product – Media OS will inform the vision, strategy, roadmap, and market success of IQVIA Digital's flagship healthcare marketing platform.

What Success Looks Like In this role, you will:

• Help establish Media OS as a market-leading operating system for healthcare marketing.
• Deliver seamless orchestration across channels, partners, and activation platforms.
• Differentiate IQVIA Digital through industry-leading data, identity, and performance capabilities.
• Enable AI-powered optimization that delivers measurable improvements in campaign effectiveness and efficiency.

Key Responsibilities

• Lead a team of highly skilled individuals overseeing the activation portion of the Media OS.
• Lead integrations with activation partners and ensure consistent reporting is provided to the platform.
• Help define and lead the long-term product vision for Media OS, aligning with IQVIA Digital's mission to deliver personalized, data-driven healthcare marketing solutions.
• Drive the evolution of Media OS into an intelligent, AI-powered audience and activation platform.
• Own and execute the end-to-end product roadmap across audience development, segmentation, direct-to-consumer workflows, and federated audience models.
• Lead innovation initiatives focused on AI-driven campaign optimization and automated decisioning, closed-loop marketing and performance intelligence, real-time analytics and adaptive campaign management, and seamless user experiences across activation, measurement, and optimization workflows.
• Help lead the development of Media OS as an open, multi-platform ecosystem supporting diverse activation partners and media channels.
• Drive integrations and strategic partnerships across programmatic, social, connected TV (CTV), email, and endemic media environments.
• Ensure platform scalability, reliability, and flexibility to support enterprise-level healthcare marketing campaigns.
• Partner closely with Sales, Marketing, and Client Success teams to develop platform-led growth initiatives that drive revenue expansion.
• Champion customer success by delivering measurable improvements in reach, engagement, efficiency, and campaign performance.

Required Qualifications

• Bachelor's degree in Business, Marketing, Computer Science, Engineering, or a related field.
• 10+ years of product management and product leadership experience in Advertising Technology (AdTech), Marketing Technology (MarTech), Digital Platforms, and data-driven SaaS environments.
• Proven success building and scaling enterprise platforms supporting planning, activation, and measurement workflows.
• Deep expertise in programmatic advertising ecosystems and DSPs, identity resolution and identity graph technologies, data platforms and audience modeling, and omnichannel marketing strategies.
• Demonstrated ability to lead large-scale cross-functional organizations, translate strategic vision into measurable business outcomes, influence senior executives and key stakeholders, and operate effectively in complex, regulated industries.

Preferred Qualifications

• Advanced degree (MBA or related graduate degree).
• Experience in healthcare, life sciences, pharmaceutical, or highly regulated industries.
• Familiarity with AI/ML-based optimization, prediction, and recommendation systems.
• Experience building open-platform ecosystems and partner integration strategies.
• Knowledge of privacy regulations and healthcare marketing compliance requirements.

Why Join IQVIA Digital? At IQVIA Digital, you'll have the opportunity to help define the future of healthcare marketing. This is a rare opportunity to lead a category-defining platform at the intersection of healthcare, data, identity, and advertising technology. You will play a pivotal role in transforming Media OS into an intelligent, adaptive, and AI-powered marketing ecosystem that creates measurable value for healthcare organizations and patients alike.