Description
Create connections that move people and business forward at AIA, where your customer insight, commercial expertise, and ideas contribute to helping millions of people live Healthier, Longer, Better Lives.
About the Role This role drives digital growth through GEO, SEO, and lead-generation initiatives, optimizes iShop, website content, and digital customer journeys, and owns lead nurturing and website content governance to increase engagement and conversion.
Roles and Responsibilities:
- Lead GEO and SEO content strategy and development to improve organic visibility, search relevance, and content discoverability across digital platforms.
- Lead iShop and corporate website lead generation enhancements, including user journey optimization, content improvements, and conversion-focused initiatives.
- Support website content maintenance to ensure information accuracy, regulatory compliance, brand consistency, and a best-in-class user experience.
- Own lead operations, including journey setup, execution coordination, performance monitoring, and ongoing optimization to support lead nurturing and customer engagement.
- Collaborate with internal stakeholders, business units, IT, Compliance, and external partners to deliver effective digital content, platform enhancements, and lead generation initiatives.
- Analyze digital performance, customer journey data, conversion points, and drop-off patterns to identify opportunities for continuous improvement.
- Stay up to date with GEO, SEO, lead generation, MarTech, website, and e-commerce trends to drive innovation and strengthen digital effectiveness.
Minimum Job Requirements:
- University degree with minimum 8 years of relevant working experience in the financial services or related industry.
- Good understanding of customer digital behaviors.
- Proven experience in digital, performance marketing, and e-commerce.
- Creative mindset.
- Strong interpersonal and time management skills; able to work under pressure and meet tight deadlines.
- Keen eye for detail; capable of working independently with minimum supervision; ability to multitask.
- Good communication, presentation, and influencing skills.
- Proficient in spoken and written Chinese and English.