Description
We're looking for a Head of Marketing Analytics to join our team at Zopa, a bank that's redefining what it feels like to work in finance.
As the Head of Marketing Analytics, you'll play a key part in shaping the function's evolution, helping to build capability, improve ways of working, and establish Marketing Analytics as a strategic capability that informs growth strategy, customer value, and investment decisions across the business.
Your responsibilities will include:
- Partnering with senior stakeholders to solve complex marketing and growth challenges
- Translating strategic business questions into analytical work that drives action
- Leading, coaching, and developing a team of four Marketing Analysts
- Guiding measurement approaches across acquisition, CRM, and growth activity
- Building a strong measurement and attribution approach for an increasingly complex multi-channel acquisition approach
- Defining and championing the long-term vision and strategy for Marketing Analytics
- Improving the maturity of Marketing Analytics frameworks, processes, and capabilities
- Influencing decisions relating to customer acquisition, growth, and marketing effectiveness
- Building strong relationships across Marketing, Growth, and Analytics teams as well as broader product stakeholders
- Ensuring analytical outputs are commercially impactful and actionable
- Maintaining high standards of analytical quality and rigour
To be successful in this role, you'll need:
- Mobile app experience, including app measurement such as attribution, paid acquisition measurement, and linking installs through to activation, retention, and LTV or similar
- Strong experience in Marketing Analytics, Growth Analytics, Customer Analytics, or a closely related field, with exposure to a broad range of marketing measurement requirements across the funnel
- Deep domain expertise and understanding of the unique challenges of marketing measurement and performance analytics
- Proven track record of leading analysts and enjoying coaching, mentoring, and developing teams
- Ability to operate comfortably between strategic conversations and analytical detail
- Experience improving the maturity of analytics functions rather than simply maintaining established processes
- Strong problem-solving skills, able to break down complex business questions into practical analytical approaches
- Ability to build credibility with senior stakeholders across both marketing and analytics functions
- Technical depth to challenge thinking, review analytical approaches, and maintain analytical standards
- Comfortable working in an environment that is still evolving and where there is opportunity to shape the future direction
We offer a hybrid working arrangement, requiring you to come to our London office 2-3 days a week, with the option to work from abroad for up to 120 days a year.
At Zopa, we value diversity and inclusion, and we're committed to building a workplace free from discrimination.