Description
Faire is seeking a Head of Paid Marketing to drive efficient customer acquisition and retargeting at scale. The successful candidate will own the strategy, budget, and measurement for all of Faire's paid channels, lead a dedicated team of paid marketers, and partner with executive stakeholders to achieve global growth goals.
Responsibilities:
- Own and scale global paid acquisition across both sides of the marketplace (retailers and brands)
- Define and communicate paid's long-term strategic roadmap to executive stakeholders
- Build a best-in-class retargeting/remarketing program
- Diversify the paid channel mix by testing and scaling new channels
- Build the measurement and attribution infrastructure needed to make confident investment decisions
- Hire, coach, and retain a paid marketing team
- Partner closely with Creative and Product leads to build a high-velocity A/B testing process
- Partner with Engineering leadership to harden the data pipelines paid depends on
Qualifications:
- 12+ years of experience in performance/paid marketing
- Deep, hands-on expertise across paid search, paid social, affiliates, display, and CTV/video
- Track record scaling paid acquisition budgets (8-9 figures annually) while hitting efficiency/payback targets
- Superb written and oral communication skills
- Proven track record partnering with creative and product teams to build a high-velocity, A/B testing culture
- Proven people leader who has hired, developed, and scaled a high-performing paid marketing team
- Fluent in measurement/attribution methodology (incrementality testing, MMM, multi-touch attribution)
- Experience using AI to automate and scale paid marketing testing and operations
Salary Range: $248,000 to $341,000 per year Benefits: Equity, comprehensive benefits