Description
The National Key Account Manager is a senior leadership role responsible for developing, implementing, and tracking Red Bull's sales strategy for major national Off-Premise Customers.
Responsibilities:
- Lead and manage the implementation of Red Bull's commercial strategy at all key customers
- Develop short and mid-term customer strategies in line with the overall national sales policy
- Implement national price strategies and establish customer pricing accordingly
- Analyse available data sources and derive customer's growth opportunities
- Continuously plan sales forecast and prepare trade spend budget to hit profitability targets
- Develop annual business and effective promotion plans
- Prepare yearly negotiations with focus on Red Bull's sales drivers and Red Bull's customer spend strategy
- Produce excellent conceptual selling decks and establish Red Bull as the category leader
- Conduct and lead yearly negotiation process at key customers
- Agree with customer on Red Bull's Perfect Store concept
- Continuously track and adjust volume and profitability targets
- Prepare and discuss success of executed plans with customer
- Use the Perfect Store Audit to manage the execution in store effectively
- Continually search to understand customer needs better and respond with programmes that are mutually beneficial
- Develop effective partnerships for Red Bull to be regarded as key supplier and engine for profitable growth
- Strive for Category Captaincy with key strategic retailers within the energy category
- Build strong intercompany networks and establish a close cross-functional relationship with Trade Marketing
Requirements:
- University Degree, preferably Economics/Business Administration
- A proven track record of 5-6 years professional experience in Key Account Management and/or Field Force Management, ideally with FMCG/beverage background
- Experience in Category Management preferred
- Cross-functional experience in Trade Marketing / Consumer Marketing is a plus
- Excellent network of existing contacts and trade relationships
- Strategic ability
- Commercial acumen
- Analytical skills
- Negotiation experience