Description
The Admissions and Marketing Manager drives admissions management, integrated marketing (PR & social media), channel expansion to attract and convert high-caliber senior executive candidates for the EMBA program.
Key Responsibilities
- Admissions Strategy & Management: Formulate and execute recruitment strategies; manage the end-to-end admissions funnel including candidate outreach, application screening, interview coordination and candidate conversion.
- Marketing, PR & Social Media Operations: Plan and execute integrated marketing campaigns (digital marketing and events) to elevate brand reputation and candidate acquisition.
- PR & Content Strategy: Draft, edit, and publish high-quality PR articles, thought-leadership pieces, and press materials tailored for senior executive audiences.
- Social Media & Video Channel Management: Oversee and manage official social media platforms, including WeChat Channels, Red Note, and video content production/curation.
- Market Intelligence & Analytics: Track market trends, perform competitor analysis, and deliver data-driven reports on admissions funnels and marketing ROI.
- Channel Expansion & Pipeline Growth: Identify, develop, and diversify innovative recruitment channels (e.g., executive networks, industry associations, KOLs) to expand the prospective student pool and drive lead generation.
Requirements
- Education & Experience: Bachelor’s degree with at least 7 years of relevant experience in admissions, marketing, PR, or business development,ideally in executive education, higher education.
- Language Proficiency: Excellent command of written and spoken English and Chinese, with strong Chinese copywriting skills for executive PR and social media content.
- Industry & Market Insight: Deep understanding of the executive education landscape and senior corporate networks in Greater China and Asia.
- Operational Drive: Proven ability to manage multiple priorities independently, work under pressure, and meet performance targets.
- Mobility & Flexibility: Willingness to travel frequently (primarily in Mainland China) and work outside standard office hours/weekends during peak recruitment cycles.
Benefits
- Starting salary will be commensurate with qualifications and experience.
- Fringe benefits including annual leave, medical and dental benefits will be provided.
- A gratuity will be payable upon successful completion of contract.