Description
As a Digital Content Manager at Zoopla, you will develop and execute content strategies tailored to specific funnels, creating compelling, data-driven content that drives audience action and business growth.
You will collaborate with marketing, product, CRM, and digital teams to map messaging to user profiles and consumer journeys, ensuring motivating messages are delivered at each touchpoint.
Responsibilities:
- Create messaging tailored to user profiles and consumer journeys
- Evaluate content effectiveness and partner with the digital team to address engagement challenges
- Work collaboratively to identify areas of friction in funnels and refine messaging and content strategies
- Oversee and create offsite and onsite editorial
- Partner with the CRM team to develop and optimise email content strategies
- Partner with product teams to refine content within user journeys
- Experiment with new content formats and approaches
- Partner with performance marketing to craft compelling PPC ad copy
- Partner with the SEO team to ensure SEO-optimised content
- Conduct audience research to build detailed user profiles
Benefits:
- Hybrid setup with 3 days in the Tower Bridge office
- 25 days annual leave + additional leave benefits
- Cycle to work and electric car schemes
- Free Calm App membership
- Enhanced Parental leave
- Fertility Treatment Financial Support
- Group Income Protection and private medical insurance
- Gym on-site in London
- 7.5% pension contribution by the company
- Discretionary annual bonus up to 10% of base salary