Description
We are seeking a Sr. Director, Global Brand and Creative to set Pattern's global brand strategy and lead the in-house creative team bringing it to life across every market we operate in.
Responsibilities:
- Set the global brand strategy for Pattern and lead the creative team bringing it to life across every market, including China and EMEA
- Split time between high-level strategy work with the CMO and executive team and hands-on creative review
- Build and maintain the systems and people that keep Pattern's voice consistent everywhere it shows up
- Ensure brand and creative work is measured against efficient growth and real demand generation, not just visibility or impressions
- Own creative budgets, agency and freelance vendor economics, and headcount planning for the team
- Attract, hire, retain, and coach world-class creative talent
Requirements:
- A proven track record spanning both agency-side creative leadership and in-house B2B brand and creative leadership
- Direct experience managing brand or creative work across multiple international markets
- Exceptional writing and storytelling ability
- A strong problem-solver, able to translate ambiguous or fast-changing business needs into effective creative solutions
- Experience building or running a full-service, in-house creative team
- A demonstrated ability to attract, hire, retain, and coach world-class creative talent
- Fluency running brand strategy and fast-moving social content simultaneously
- Ownership-level comfort with creative budgets, agency and freelance vendor economics, and headcount planning
- A performance-minded approach to brand and creative
- Bachelor's degree required
Nice to Have:
- Specific, measurable outcomes driven through brand and creative work
- A clear point of view on how brand and creative can drive efficient growth and demand
- Experience building or scaling a full-service, in-house creative team
- Experience that spans agency, B2B, and public-company environments
- A strong portfolio demonstrating range across strategy, writing, and craft
- Experience partnering closely with demand generation, revenue, and investor relations teams
- E-commerce or marketplace industry background