Description
Join Owala's Innovation Team as a Brand Marketing Associate to help bring brand-defining products to life , from idea to launch.
As a Brand Marketing Associate on this team, you'll operate at the intersection of brand, product marketing, and product strategy, helping to translate consumer insights into product requirements, shape go-to-market strategies, and ensure every launch delivers both customer value and brand consistency.
Key Responsibilities:
- Lead go-to-market strategy, positioning, and execution for product launches across retail and DTC channels
- Collaborate with Product Development to align product milestones, features, and design with consumer needs and business goals
- Own SKU planning and assortment strategy to support launch, merchandising narratives, and channel differentiation
- Coordinate the development of packaging, digital assets, and marketing materials in partnership with creative and product development teams
- Provide training and resources for both sales and customer service to support sell-in and post-launch success
- Analyze consumer insights, category trends, and product performance to inform future product decisions
- Act as the voice of the consumer to product teams , and articulate product value to the consumer
- Contribute to product roadmap conversations and help define product briefs and opportunities
Required Qualifications:
- Bachelor's degree (business, marketing, experience design or related field)
- 2–4 years of experience in brand management, product marketing, or marketing-focused product management , ideally in consumer goods, lifestyle, or retail categories
- Proven track record of leading cross-functional product launches
- Experience managing the full product lifecycle , from concept to shelf (or site)
- Commercial acumen and familiarity with both retail and direct-to-consumer models
- Excellent communication and storytelling skills , with an ability to simplify and clarify
- Data-fluent, with the ability to translate performance metrics into strategy
- Organized, proactive, and adaptable in a fast-moving environment
Preferred Qualifications:
- Experience in CPG, consumer products, retail, or another fast-paced consumer-facing business
- Experience supporting or owning brand, channel, category, or go-to-market strategy
- Experience using consumer, customer, sales, or financial data to identify insights and influence business decisions
- Exposure to P&L management, forecasting, demand planning, or other financial drivers of a business
- Experience partnering cross-functionally with teams such as Sales, Finance, Creative, Product, Operations/Purchasing, or Supply Chain
- Experience evaluating or influencing assortment, pricing, product positioning, promotions, or commercialization
- Demonstrated ability to balance short-term business opportunities with long-term brand health
- Experience working in a high-growth or rapidly changing environment
Benefits:
- Comprehensive medical, dental, and vision care
- 401k package with employer matching
- Paid Time Off
- Maternity/Paternity leave
- Full indoor basketball/volleyball court
- Fully equipped fitness center (cardio, weights, functional fitness area, lockers and showers, etc.)
- Yoga studio
- Meditation/Nap room
- And much more!