Description
The Category & Brand Assistant Manager role is part of Diageo's Marketing Team. The successful candidate will support Brand Managers in translating category and brand strategies into high-quality market execution.
Responsibilities:
- Support Brand Managers in developing market activity plans and execution priorities.
- Analyse brand and category performance across business, market, and brand health KPIs to identify opportunities and recommend actions.
- Lead day-to-day end-to-end project management of assigned priority initiatives.
- Develop and execute integrated consumer, shopper, and trade activities.
- Work closely with Brand Managers and coordinate with Commercial, Shopper, Supply, Finance, agencies, and regional/global teams.
- Manage day-to-day A&P tracking and activity budgets.
- Ensure compliance with Diageo Marketing Code, legal, data privacy, and other relevant standards.
- Lead day-to-day execution of assigned brand activities and priority growth initiatives across multiple channels.
- Develop briefs and coordinate agencies, suppliers, and internal teams to deliver high-quality creative and execution on time.
- Coordinate and collaborate with regional/global teams and Centres of Excellence to adapt and deploy relevant strategies, assets, and toolkits for Japan.
- Partner with Commercial and relevant cross-functional teams to ensure activities are executable and relevant across customer and channel environments.
- Manage assigned A&P budgets, purchase processes, tracking, and reporting with strong financial discipline.
- Monitor business, market, and brand performance against agreed KPIs.
- Conduct post-activity reviews and codify learnings to improve future activities.
Requirements:
- Proven experience in brand marketing, consumer marketing, integrated marketing communications, or related roles within FMCG, consumer goods, premium/luxury brands, or marketing/creative agencies.
- Strong consumer and brand-building understanding.
- Strong analytical and problem-solving skills.
- Strong end-to-end project management skills.
- Experience in developing and executing consumer-facing marketing initiatives across multiple touchpoints.
- Exposure to P&L, budget management, and/or commercial performance is preferred.
- Experience in FMCG, beverage alcohol, or premium consumer goods is preferred.
- Fluent Japanese and business-level English.
Benefits:
- Flexibility is key to Diageo's success.
- Opportunity to work with a diverse team.
- Constant learning and improvement.
Location: Tokyo
Worker Type: Regular