Description
Working as a Category Site Merch Lead, Refresh at Target means helping families discover the joy of everyday life through seamless online shopping experiences. You will lead end-to-end execution of Category Refreshes, ensuring high-impact, guest-first solutions that drive business outcomes.
Responsibilities:
- Lead end-to-end execution of Category Refreshes, from persona definition to Fact Pack delivery
- Ensure every refresh is executed with rigor, quality, and adherence to established methodology
- Produce polished, enterprise-ready Fact Packs that are actively utilized across Digital, Marketing, Merchandising, and partner teams
- Build detailed guest personas for each category
- Conduct funnel analysis and customer journey mapping to identify where guest needs are met and where friction or unmet opportunity exists
- Build comprehensive diagnostics that assess how Target's current digital experience satisfies the needs of the identified guest
- Translate diagnostic findings into prioritized, cross-funnel strategies with clear guest rationale and measurable expected outcomes
- Track and report refresh impact at the quarterly and annual level; define KPIs and close measurement gaps
Requirements:
- 4-year college degree or equivalent experience
- 6+ years in ecommerce, digital strategy, site merchandising, category management, analytics, or a related field
- Demonstrated ability to lead complex, cross-functional initiatives and develop structured strategic artifacts
Preferred Skills:
- Analytics: Deep proficiency conducting category and funnel analysis; experience with Adobe Analytics, DOMO, and basic SQL
- Communication & Storytelling: Ability to synthesize multi-phase research into clear narratives and present to varying levels of leadership
- Guest Insights: Skilled in persona development, customer journey mapping, and translating behavioral data into strategic direction
- E-commerce Expertise: Strong command of digital customer journeys, site experience optimization, and full-funnel performance drivers
- Strategic Analysis: Experienced developing business cases, prioritization frameworks, and enterprise-ready deliverables grounded in data
- Cross-Functional Influence: Able to drive alignment and action across partner teams without direct authority
- Project Management: Manages multiple workstreams simultaneously with strong accountability for quality and timeliness