Description
As a Growth Marketer at Dovetail, you will partner with various teams to build the company's acquisition and lifecycle growth engine.
You will own paid acquisition and email end-to-end, from channel strategy and budget allocation to audiences, creative, landing pages, lifecycle journeys, tracking, and pipeline performance.
Key responsibilities include:
- Owning paid acquisition, including setting channel strategy, budget, targets, forecast, and testing roadmap across Google Ads, LinkedIn Ads, retargeting, and selected emerging channels.
- Running campaigns hands-on, building and optimizing campaign structures, bids, audiences, exclusions, copy, creative variants, and conversion paths.
- Building email and lifecycle marketing journeys that move prospects from first signal to qualified opportunity.
- Turning performance into better creative by partnering with Creative and Product Marketing.
- Improving the post-click journey by partnering with Web to ship landing pages, forms, and conversion experiments.
- Building a high-velocity testing practice, setting clear hypotheses and decision rules before launch.
- Connecting spend to pipeline by partnering with Revenue Operations and Data to build trustworthy tracking, attribution, dashboards, and feedback loops.
- Building an AI-powered growth system by designing and operating workflows, prompts, agents, and tooling.
Requirements and skills:
- Paid acquisition depth, with experience in growth or performance marketing, ideally in B2B SaaS.
- Email and lifecycle depth, with experience building segmented B2B journeys.
- Commercial ownership, with a track record of managing meaningful budgets and improving qualified pipeline, customer acquisition cost, or revenue.
- AI fluency as a craft, with hands-on experience with modern AI tools.
- A systems and tooling builder, comfortable owning the paid and lifecycle stack end-to-end.
- Strong analytical judgment, able to interrogate funnel data and turn performance readouts into clear decisions.
- Creative taste, able to judge message, hook, visual, offer, and landing-page experience.
- Hands-on in the weeds, able to audit accounts, build audiences, write ads, inspect tracking, review landing pages, pull data, and ship tests.
- A strong cross-functional collaborator across various teams.
- Bias to action, preferring to launch disciplined tests and learn from real behavior.
Benefits include equity for everyone, competitive base salary plus options, a place to do your best work, built-in connection, learning and thriving opportunities, time to recharge, generous parental leave, and more.