Description
Adobe Experience Cloud enables enterprises to deliver personalized, data-driven digital experiences at scale. We are seeking a Senior Growth Product Manager to drive Product-Led Growth (PLG) across Experience Cloud products by accelerating user acquisition, activation, engagement, retention, and expansion.
This role is ideal for a growth leader with deep experience in B2B SaaS and Digital Marketing Technology, who thrives at the intersection of product, experimentation and data. You will drive and implement growth strategies across key user journeys, partnering closely with Engineering, Design, Data Science, and Go-To-Market teams to turn customer insight into scalable growth engines.
Growth Strategy & Lifecycle Management
- Drive and evolve end-to-end growth strategies across acquisition, activation, engagement, retention, and expansion for an Experience Cloud product.
- Identify and prioritize high-impact growth opportunities using data, research and experimentation.
- Develop and prioritize a growth roadmap tied to clear business impact.
Experimentation & Optimization
- Design, launch, and analyze a high-velocity experimentation program across critical user journeys.
- Drive rapid test-and-learn cycles that ensure rigorous experiment design by establishing clear hypotheses, calculating statistical power, and implementing appropriate guardrails.
- Collaborate with engineering and data teams to build robust instrumentation for accurate measurement and monitoring.
Technology-Based Growth Initiatives
- Identify, prioritize, and ship product experiences powered by advanced technology that improve conversion and retention.
- Use AI to speed up experiment ideation, hypothesis generation, copy/variant drafting, and analysis.
Cross-Functional Collaboration
- Partner with cross-functional leaders to co-develop and implement growth initiatives.
- Influence product roadmaps and drive outcomes in a matrixed environment without direct authority.
What You Need to Succeed
- 5+ years of Growth Product Management experience, with significant focus on experimentation-driven optimization.
- Proven experience driving B2B Product-Led Growth in SaaS or Digital Marketing Technology platforms.
- Experience implementing and executing experimentation tools.
- Deep expertise in experimentation frameworks, behavioral analytics, funnel optimization, and cohort analysis.
Expected Pay Range: The U.S. pay range for this position is $125,800 - $239,725 annually. Pay within this range varies by work location and may also depend on job-related knowledge, skills, and experience.