Description
We are seeking a Brand Manager to make Float the most talked-about name in Canadian business. You will own our out-of-home and brand media budget and spend it on big, bold bets: integrated campaigns, sponsorships that go well past a logo, and fast responses to the cultural moments everyone else misses.
Responsibilities:
- Drive integrated campaigns and brand moments from brief through measurement.
- Build Float's out-of-home and brand media strategy: plan, buy, and measure campaigns, source and manage vendors, spend and report on the budget.
- Own sponsorships with media outlets and partners to build Float's brand presence beyond a logo placement through co-hosted events, podcasts, newsletters and ad placements.
- Deeply understand our product, our customers, and our target accounts so that every idea is unmistakably Float.
- Raise Float's creative bar, you'll brief designers, agencies and creators, and give feedback that makes the work bold and on brand.
- Establish measurement frameworks that evaluate brand health, campaign performance, and sponsorship ROI.
- Use AI tools every day to move faster and scale output, while exercising judgment and decision making when needed.
Requirements:
- 5 to 7 years in brand or integrated marketing, ideally in B2B, SaaS, or fintech.
- You've planned, bought, and owned the budget for out-of-home or brand media buys.
- Experience leading integrated campaigns that you can walk us through from concept to results.
- You've worked alongside sales and can explain how a brand moment helps an account executive close a deal.
- Strong creative judgment: you can brief designers and agencies and give feedback that makes the work better.
- Practical AI fluency, with examples of how it speeds up your planning, briefing, or reporting.
Benefits:
- Competitive compensation, equity options, and benefits.
- Hybrid work model: we are based in Toronto with in-office days for connection and collaboration.
- Enjoy catered team lunches every Tuesday, Wednesday and Thursday.
- Bring your pup to our dog-friendly office.
- Thrive in a high-trust, high-performance culture where your work truly matters.