Description
PointClickCare is seeking a Content Strategist to develop and execute a content strategy for its owned brand channels, including the blog, podcast, web content, and agency partnership brand programs. The successful candidate will be responsible for creating a content strategy that supports top-of-funnel thought leadership objectives and business priorities.
Key responsibilities include:
- Developing and executing a content strategy across PointClickCare's owned channels
- Creating and editing content, including blog posts, podcast episodes, and web content
- Translating product marketing and go-to-market strategy into brand content strategy
- Collaborating with cross-functional teams, including marketing pods and subject matter experts
- Measuring and optimizing content performance
- Managing agency partnerships and external content programs
- Supporting the development of employer brand content strategy
Requirements:
- Proven experience in content strategy with a strong executional track record
- Hands-on experience managing owned channels such as blogs, podcasts, and web content
- Experience managing agency partners and external content programs
- Strong understanding of how brand content supports top-of-funnel demand and thought leadership
- Ability to analyze content performance metrics and translate insights into actionable improvements
Salary: $91,000 - $97,000 per year