Sr. Product Marketing Manager

Samsara is seeking a Senior Product Marketing Manager for Mexico to own the go-to-market strategy and customer narrative for the Mexican market, working across Samsara's full product portfolio.

This is an audience- and market-led Product Marketing role, not a single-product PMM position. You will focus on shaping how Samsara brings its platform - spanning hardware, software, and AI-powered capabilities - to market for customers in Mexico. This includes adapting global product strategy to local customer needs, buying dynamics, regulatory considerations, and sales motions, with messaging developed for Mexican Spanish-speaking audiences.

Responsibilities:

• Lead and execute key components of the go-to-market strategy for Samsara's platform in Mexico, in close partnership with international Product Marketing leadership and local Sales and Marketing teams
• Adapt global launches, messaging, and positioning for Mexican audiences, ensuring local relevance, Mexican Spanish language quality, and alignment with product availability in Mexico
• Develop market-specific narratives and Mexican customer proof points that connect multiple products into clear stories focused on customer value; equip Sales with messaging, customer stories, and enablement in Spanish
• Build working knowledge across Samsara's full product suite, including hardware, software, and AI-driven capabilities
• Explore Mexican customer needs, buying dynamics, regulatory considerations, and the competitive landscape to provide fresh insights
• Track go-to-market effectiveness in Mexico, product adoption signals, and local sales feedback
• Use customer and field insights to refine messaging, positioning, and execution in Mexico, and represent local needs to global Product and Marketing teams
• Champion, role model, and embed Samsara's cultural principles (Focus on Customer Success, Build for the Long Term, Adopt a Growth Mindset, Be Inclusive, Win as a Team) as we scale globally and across new offices

Requirements:

• 5+ years of Product Marketing experience (or closely related go-to-market) experience, with a meaningful portion in B2B technology, SaaS, or similarly complex environments
• Excel at customer-centric storytelling, translating technical features into clear value, and eagerly engaging directly with customers
• Act as a proactive, resilient self-starter who thrives in ambiguity and takes full ownership to drive complex problems to a solution
• Proven track record partnering with Sales and Product in a sales-led GTM motion
• Comfortable working across multiple product areas rather than owning a single product niche
• Fluent professional Spanish and English, written and spoken, with the ability to create customer-facing messaging and deliver sales enablement in Spanish
• Hands-on experience leveraging AI tools (such as ChatGPT, Claude, or Gemini) to streamline workflows, draft content, and scale output while maintaining strong editorial judgment

Nice to Have:

• Experience working for a US-headquartered company
• Experience supporting the Mexican market, with an understanding of local customer needs, buying processes, and sales-led go-to-market execution
• Experience in transportation, logistics, distribution, manufacturing, or other industries with physical operations in Mexico; familiarity with cross-border operations is a plus