Sr Manager, Editorial Content

The Sr Manager, Editorial Content for Visa.com will lead the editorial content strategy, governance and operating model for Visa.com, ensuring content is useful, discoverable, on-brand and executable at global scale.

This role connects B2B and B2C business priorities with audience needs, embeds SEO, AEO and GEO practices into content development, and directs contractor-supported production to improve quality, consistency, speed and measurable business impact.

Key Responsibilities:

• Editorial strategy and roadmap governance:
• Leverage and evolve the Visa.com editorial strategy and content roadmap to turn B2B and B2C priorities into actionable briefs
• Work with Visa content owners to identify content opportunities and gaps across priority journeys, markets and audiences using business goals, search insights, user needs and performance data
• Develop periodic priority content directly, including strategic page copy, thought leadership, campaign landing pages, toolkits and executive-ready recommendations

• Content governance and standards:
• Own and evolve Visa.com editorial governance, including voice and tone, page purpose, content quality, accessibility, lifecycle, review, reuse, localization and retirement standards
• Establish clear intake, prioritization, review and approval practices that align global content owners, business teams, regions and publishing partners
• Create templates, playbooks and reusable content patterns that improve consistency and reduce avoidable rework

• Seo, Aeo and Geo integration:
• Partner closely with the SEO, GEO and AEO team to translate search and AI-visibility insights into content strategies, briefs and optimization plans
• Embed keyword, entity, structured-content, answer-first, internal-linking and citation-readiness practices into priority workflows
• Help scale a content-effectiveness framework and use performance findings to improve discoverability, engagement, conversion and AI visibility

• Contractor and delivery management:
• Manage editorial contractor(s), including work intake, assignments, prioritization, briefing, quality review, feedback, capacity and delivery tracking
• Maintain a transparent content pipeline and ensure assignments meet agreed standards, timelines and stakeholder expectations
• Balance contractor-supported production with selective hands-on writing and editing for high-priority or complex work

• Global partnership and execution:
• Work with B2B, B2C, product, brand, legal, regional digital leads and global teams to plan content for global use and market execution
• Support localization and regional adoption by distinguishing globally governed content from areas where local adaptation is appropriate
• Represent editorial requirements in cross-functional roadmap, design, analytics, project management and governance forums

Visa requires at least 3 days in office, expectations of these days will be confirmed by your Hiring Manager.

Qualifications

• Basic Qualifications:
• 8 or more years of relevant work experience with a Bachelor's Degree or at least 5 years of experience with an Advanced Degree (e.g., Master's, MBA, JD, MD) or 2 years of work experience with a PhD

• Preferred Qualifications:
• 9 or more years of relevant work experience with a Bachelor's Degree or 7 or more relevant years of experience with an Advanced Degree (e.g., Master's, MBA, JD, MD) or 3 or more years of experience with a PhD
• Minimum of 8 years experience leading digital editorial strategy, web content, content governance or content operations within a matrixed environment
• Understanding of SEO and emerging AEO/GEO practices, including how content structure, authority, entities and answer quality affect discoverability
• Excellent writing, editing, briefing and storytelling skills across B2B and B2C audiences
• Demonstrated ability to manage contractors or agencies, prioritize a portfolio and provide clear direction and feedback
• Experience partnering across brand, design, product, legal, analytics, regional and global teams
• Strong judgment, influence and stakeholder-management skills, with the ability to turn ambiguity into practical standards and plans
• Comfort using performance data and audience insights to make content decisions and recommend optimization