Senior Manager, Integrated Marketing Campaigns

Nebius is looking for an experienced integrated campaign marketer to turn audience insight into campaigns that grow brand awareness, reach the right customers, and generate qualified demand.

You will own the strategy and execution of city-specific campaigns, campaigns around our biggest events, and evergreen campaigns connecting a defined persona with a relevant solution.

What you will own

• Own local and evergreen city-specific campaigns. Research priority markets, target personas, buying behaviours, local communities, trusted influencers, and trade publications. Translate those insights into integrated plans that combine the digital and physical channels most relevant to each audience.
• Build campaigns around major events. Own the integrated campaign plan before, during, and after tier 1 and selected tier 2 events. Partner with Events to extend Nebius awareness and customer reach through digital media, physical activations, influencers, third-party publications, content syndication, and coordinated follow-up.
• Develop evergreen and solution campaigns. Build sustained programs around a specific persona, business need, and Nebius solution. Create launch activations and ongoing campaigns for priorities such as new hardware, industry use cases, inference, and agentic AI, tailoring messages, offers, and channels to the intended outcome.
• Turn strategy into execution. Define campaign objectives, customer journeys, channel roles, asset requirements, budgets, timelines, and responsibilities. Write clear briefs, manage dependencies, and work directly with channel owners and agencies to launch coherent campaigns and resolve execution gaps.
• Lead across teams. Align Product Marketing, Brand / Creative, Content, Digital, Events, Partner Marketing, Sales, and Marketing Operations around one campaign plan. Secure commitments, clarify decisions, and connect campaign engagement to relevant sales or nurture follow-up.
• Activate partners. Identify where partners add audience access, credibility, or distribution. Develop co-branded content and joint activations with clear shared objectives, responsibilities, follow-up plans, and measures of success.
• Own agency and vendor performance. Select and brief partners, define scope, deliverables, budgets, and quality standards, and hold them accountable for execution and results. Provide actionable feedback and manage spend and trade-offs throughout the campaign.
• Define measurement and attribution. Agree baselines, KPIs, tracking, and reporting with Marketing Operations and analytics before launch. Assess awareness, target-audience engagement, qualified demand, pipeline contribution, and efficiency against campaign goals. Use controlled tests or geographic comparisons where feasible and distinguish attributed results from incremental impact.
• Build repeatable, AI-powered campaign systems. Turn persona research, channel selection, briefs, journey maps, and measurement plans into reusable frameworks that use AI to generate a first version of the customer journey, creative, and cross-channel activations within days, then refine with feedback to launch within weeks. Build in feedback loops that use campaign signals and results to automate improvements to audience targeting, creative, channel mix, and budget allocation,enabling one person to scale across different campaign types.
• Use AI to accelerate the work. Apply AI to persona and market research, campaign planning, and rapid prototyping of assets and customer journeys. Validate findings and creative quality, document effective workflows, and use the time saved to test and improve campaigns.

What success looks like

• Within 90 days, establish a prioritized campaign roadmap, an agreed measurement framework, and initial audience and market insights, with the first priority campaign launched.
• Deliver coordinated local, event, and evergreen campaigns with clear audience choices, channel rationale, ownership, and follow-up.
• Demonstrate improvements in awareness, relevant customer reach, qualified engagement, and pipeline contribution against agreed campaign baselines and goals.
• Keep teams, agencies, and partners aligned on commitments, delivering campaigns on time and within agreed budgets.
• Build a repeatable campaign framework that reduces planning and launch time and turns measured results into better campaign decisions.

What you bring

• 8+ years of experience in integrated campaigns, demand generation, or Account-based marketing, including significant hands-on ownership of multi-channel programs at scale.
• Minimum of 4-5 years leading integrated campaigns for 1 or 2 companies.
• A proven record of delivering integrated campaigns with measurable business outcomes. You can explain your personal contribution, what worked, what did not, and how those lessons changed your approach.
• Strong audience and market research skills. You can identify decision-makers, understand their needs and trusted sources, and explain why particular messages, channels, and offers will reach them.
• Experience combining digital and physical channels into a connected customer journey, with sound judgment about local relevance, event amplification, and sustained demand creation.
• Creative thinking about media and activation. You see opportunities beyond traditional formats, turning local partnerships, street marketing, and unexpected touchpoints into relevant ways to reach your audience. You challenge agencies and partners to think beyond standard media plans and uncover distinctive opportunities that others overlook.
• A clear point of view on measurement and attribution. You can define success for different campaign types, interpret incomplete data, and distinguish engagement metrics, pipeline influence, and evidence of incremental impact.
• Proven agency and vendor management skills, including selection, briefing, scope and budget management, creative feedback, and performance accountability.
• Strong systems thinking and practical use of AI. You turn campaign experience into reusable research methods, planning templates, workflows, and learning loops.
• The ability to lead through influence. You bring cross-functional teams along, resolve competing priorities, communicate decisions clearly, and remain accountable for outcomes without managing every contributor.
• Comfort operating as a senior individual contributor: you can set strategy and do the work yourself, manage multiple campaigns, and make thoughtful trade-offs with limited resources.

Benefits & Perks:

• Competitive compensation
• Career growth and learning opportunities
• Flexibility and ownership
• Collaborative and innovative culture
• Opportunity to work on impactful AI projects
• International environment and talented teams