Senior Digital Analyst (Data Activation)

We are seeking a Senior Digital Analyst specialising in Marketing Data Activation to join our Digital Analytics team. As part of our team, you will be helping us create an entirely new network for the world's money. You will be working on building and operating the data activation capabilities that allow Wise Marketing teams to safely use our first-party customer and event data across advertising platforms.

Responsibilities:

• Take technical ownership of Paid Media activation through our data warehouse, Reverse ETL and the surrounding data ecosystem.
• Help move us away from manual checks towards proper production monitoring and observability of our marketing activation pipelines.
• Use SQL and dbt to build and maintain Marketing-specific datasets used for customer audiences, conversion signals and other activation use cases.
• Work with Analytics Engineering and Data Engineering on modelling patterns, architecture and standards, while developing increasing ownership of the Marketing-specific transformation layer.
• Diagnose and resolve issues in the data activation pipeline.

Qualifications:

• Comfortable using SQL to understand complex datasets and solve real production problems.
• Experience working with dbt or another code-based data transformation framework.
• Knowledge of event managers within advertising platforms (such as Google Ads, Meta, TikTok, etc…).
• Experience working with customer or marketing data including events, user attributes and identifiers.

Nice to haves:

• Experience independently owning production processes or data models.
• Knowledge of Python.
• Knowledge of APIs and third-party integrations.
• Experience with Conversion APIs (CAPIs) of advertising platforms.