Senior Data Analyst - CRM Analytics

We are seeking an experienced data analyst to join our CRM Analytics team, supporting both Personal and Business customer segments. As a key member of the Marketing Analytics organisation, you will report to the Manager of CRM Analytics and play a critical role in driving our lifecycle marketing capabilities through rigorous data analysis and actionable insights.

Key Responsibilities:

• Translate complex business questions into clear analytical frameworks, delivering insights that directly drive strategic decisions.
• Design and execute in-depth analyses to evaluate campaign performance, customer segmentation, and engagement patterns across the customer lifecycle.
• Apply advanced testing methodologies (A/B testing, incrementality) to measure and significantly improve the effectiveness of CRM campaigns.
• Develop and maintain critical dashboards and reporting tools that track key CRM metrics and provide actionable insights for marketing teams.
• Collaborate closely with Analytics Engineering, CRM technology, and Product teams to ensure data integrity and help define requirements for new initiatives.
• Build and optimise customer segmentation models to enhance targeting and personalisation strategies.
• Contribute to the development of the overall CRM analytics strategy and measurement framework.

Required Qualifications:

• Proven, hands-on experience in marketing analytics, specifically within CRM or lifecycle marketing domains.
• Strong technical skillset, especially advanced SQL proficiency to handle complex data manipulation in a modern data warehouse (like Snowflake).
• Experience with data modeling (dbt) and visualisation tools to create insightful and easy-to-digest dashboards and reports.
• Comfortable with a programming language such as Python or R for data analysis.
• Solid understanding of experimental design and statistical testing methodologies.
• Excellent communication skills with the ability to translate complex analyses into clear, actionable business recommendations.
• Experience working cross-functionally with marketing and product teams.

Some of our benefits:

• Base salary of £60,000 - £85,000
• RSU's in a growing and public company
• Work from (almost) anywhere in the world for up to 90 days a year
• Flexible working - you’re trusted to do the right thing and be responsible
• Private Medical Insurance + Life Insurance
• Discounted gym memberships and cycle to work scheme
• A paid 6-week sabbatical leave after four years
• 26 weeks maternity leave at full pay
• An annual self-development budget
• Annual Mission Days festival
• Pet friendly offices
• Lots of fun group activities like yoga, running and boardgame nights