Senior Content Manager

We are looking for a Senior Content Manager with expertise in Contentful CMS to manage website content operations across multiple geographies.

This is a hands-on role spanning CMS management, end-to-end website publishing, and continuous process improvement. You will work closely with Marketing, SEO, Legal, Product, Design, and Engineering teams to deliver web experiences, drive CMS enhancements, support website migrations and localisation, and manage marketing technology integrations.

Responsibilities:

• Own Tide’s Contentful CMS and the end-to-end publishing process across markets: intake, scoping, prioritisation, build, QA, and go-live.
• Build and maintain pages using existing content models, components, and templates, translating Figma designs and business requirements into live pages.
• Manage content structures, assets, references, environments, and localisation workflows.
• Run the request pipeline in Jira, balancing campaigns, product launches, SEO work, regulatory updates, and BAU, and communicating timelines and dependencies clearly.
• Act as the main CMS contact for Marketing, SEO, Product, Engineering, Design, and Legal, and work with Product and Engineering on new capabilities, bugs, and enhancements.
• Manage localisation across the UK, India, Germany, and France with internal teams and external partners, and support migrations, restructures, and new market launches.
• Implement on-page SEO and support martech integrations such as forms, geo-targeting, personalisation, and A/B testing, troubleshooting with Engineering and Analytics.
• Maintain quality and governance through regular audits, publishing checklists, QA standards, and brand and accessibility compliance.
• Improve the CMS: identify gaps in content models, components, and workflows, build self-service capability, and shape the enhancement roadmap.
• Create and maintain documentation, SOPs, and training so stakeholders can work independently.
• Mentor junior team members and manage agency or freelance support.

Requirements:

• 5+ years managing web content or CMS platforms in a fast-paced, multi-market environment.
• Hands-on enterprise CMS experience, ideally Contentful.
• Proven end-to-end publishing ownership, with strong prioritisation across competing deadlines.
• Experience working with Marketing, SEO, Legal, Product, Design, and Engineering.
• Working knowledge of page structure, responsive layouts, and basic HTML/CSS, plus SEO, accessibility, and QA best practice.
• Understanding of martech tools.
• Experience with Jira and Confluence.
• Excellent communication, attention to detail, and ability to adapt to changing priorities.

Nice to have:

• Website migrations or multi-market launches.
• GA4, Hotjar, or similar analytics tools.
• SSR, CDN, and deployment concepts.
• Copywriting or editing experience.
• Experience in a regulated industry such as fintech.

What you’ll get in return:

• Competitive salary
• Self & Family Health Insurance
• Term & Life Insurance
• OPD Benefits
• Mental wellbeing through Plumm
• Learning & Development Budget
• 15 days of Privilege leaves
• 12 days of Casual leaves
• 12 days of Sick leaves
• 3 paid days off for volunteering or L&D activities