Senior B2B CRM Manager

We are hiring a senior regional CRM owner to grow Wise Business across APAC. The successful candidate will be responsible for creating a repeatable lead pipeline and acquisition programme, working closely with Sales and regional Marketing teams.

Your Mission:

• Own a prioritised regional B2B CRM roadmap, balancing acquisition, onboarding and activation with longer-term customer value.
• Partner with Sales on target audiences, qualification, lead handover, follow-up and feedback on lead quality and objections.
• Connect ATL and Brand campaigns to relevant lead capture, nurture and conversion journeys.
• Build acquisition and switching journeys, adapting propositions, proof points, tone, creative and channel choices for local business audiences.
• Deliver email, push and in-app campaigns end to end, including segmentation, personalisation, testing and QA.
• Work with Analytics to assess qualified pipeline, conversion, activation and incremental commercial impact, with clear definitions and outcome windows.
• Own campaign prioritisation, stakeholder communication, calendar coordination, deliverability and adherence to agreed customer-contact standards.

QUALIFICATIONS:

• 5+ years CRM or lifecycle marketing experience, including B2B acquisition or nurture programmes with measurable commercial outcomes and clear personal ownership.
• Experience with leading and growing a high growth CRM team.
• Strong track record of successful cross-channel lifecycle comms.
• End-to-end planning, development and execution of large-scale engaging lifecycle campaigns.
• Customer-first attitude: can demonstrate ability to put yourself in customer shoes and have a deep understanding of customer segmentation.
• Excellent verbal and written communication skills and strive to have a customer-first mindset.
• Comfortable working with different departments and senior stakeholders.
• Self-starter and impact-driven: you enjoy taking ownership of projects with limited oversight.
• Technically-savvy with a creative eye.
• Quick learner and problem solver with a strong analytical mindset and eager to learn and develop with a passion for using data to improve campaign performance.
• Regional or global experience with meaningful responsibility with evidence of adapting strategy between markets/regions.
• Hands-on campaign delivery and analytical judgement, including segmentation, experimentation, customer insight and regional content adaptation.
• Experience partnering with Sales and Marketing on pipeline, qualification, nurture and conversion;

Desirable:

• Experience specifically for APAC markets.
• Coding skills e.g. SQL, Liquid etc.