Influencer Senior Manager (NorthAm)

We are looking for an ambitious and commercially minded Senior Manager to lead Wise's influencer strategy across North America. Based in our Austin office, you will report to the Global Influencer Team in London and connect global strategy with strong regional execution.

Responsibilities:

• Own the North American influencer strategy, setting clear priorities across the US and Canada.
• Build annual and quarterly plans covering audiences, creators, channels, and investment.
• Own regional forecasting and budget recommendations, using performance insights to scale opportunities, improve efficiency, and redirect investment.
• Represent influencer marketing in regional planning and bring North American insights into our global strategy.
• Directly own and scale Wise's influencer strategy in Canada, from market planning and creator identification through to execution and optimisation.
• Support the existing US Influencer Manager with strategic direction and opportunity sizing while they retain ownership of market execution.
• Build a locally relevant Canadian programme and test new propositions, formats, and partnerships to define the market's long-term growth roadmap.
• Ensure all North American influencer activity follows applicable regulatory, disclosure, brand-safety, and procurement requirements.
• Manage senior relationships with relevant agencies, creator partners, platforms, and tools to improve programme quality and scale.
• Develop and lead the global influencer strategy for Wise Business, beginning in North America and defining the role creators can play in reaching and converting business customers.

QUALIFICATIONS:

• Extensive influencer marketing experience across the US and Canada, with a track record of building programmes that drive measurable customer growth.
• Focus on meaningful insights and the metrics that drive real impact.
• Ability to set a clear regional strategy while remaining close enough to execution to understand what is working.
• Experience marketing to small businesses, entrepreneurs, or freelancers.
• Commercially and analytically strong, with experience managing budgets, forecasts, and performance.
• Effective cross-functional collaborator who can connect regional and global teams around shared priorities.

Nice-to-have:

• Experience building influencer or ambassador programmes in fintech, financial services, or another regulated industry.
• Affiliate or performance-partnership experience.
• Experience leading and developing high-performing marketers.
• French-language skills or experience marketing in Quebec; proficiency in other languages is also valuable.