Description
As Senior Associate, GTM Marketing, you'll partner with product, S&O and other stakeholders to bring launches to market, owning full-funnel, multi-channel campaigns for specific product lines or business segments.
You'll turn complex product capabilities into clear messaging, compelling content and go-to-market strategies, and use data to track performance, optimise user acquisition and measure ROI.
Responsibilities:
- Coordinate launches: Partner with product, S&O and marketing, acting as the central point of coordination for campaign delivery.
- Own delivery: Run campaign plans from briefing to launch, tracking milestones, dependencies and deadlines across multiple campaigns at once.
- Communicate clearly: Turn plans into clear, actionable updates for commercial teams, and build and run merchant communication plans.
- Enable sales: Create high-quality sell-in materials such as Google Slides decks, email templates and campaign toolkits.
- Manage stakeholders: Build strong relationships across marketing, commercial and cross-functional teams.
- Keep improving: Support post-launch evaluations and find ways to improve GTM content, processes and how marketing and commercial teams work together.
About you: Essential:
- Product marketing experience at a fast-paced company
- Excellent stakeholder management, negotiation and influencing skills
- Exceptional written and verbal communication, able to tailor messaging for different audiences
- Experience managing multiple cross-functional projects in parallel
- Highly organised with strong attention to detail, and comfortable with ambiguity
- A creative mindset with an eye for design and engaging content
Nice to have:
- Experience in GTM, commercial or marketing functions
- Experience with merchant or partner communications
- Experience building landing pages using a website content management system
- Familiarity with Seismic or similar sales enablement platforms
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