Description
We are seeking a Sales Specialist to join our team in Atlanta, Georgia. As a Sales Specialist, you will be responsible for ensuring excellence in the delivery of plans and execution, in alignment with business performance objectives for the Diageo Beer & Pre-Mix (DBP).
Context/Scope The Sales Specialist will be primarily field-based in the Greater Atlanta area and will report to the Sr. Distributor Manager – Georgia.
Role Responsibilities:
- Work with distributor personnel and relevant agencies to achieve agreed-upon goals
- Lead wholesaler execution against quarterly and monthly business targets
- Clearly communicate goals and ensure all tools are in place to support attainment of objectives
- Develop account level goals for Quality, Distribution, Visibility, Price, Promotion, and Persuasion
- Assist in the delivery of DBP's annual, quarterly, and monthly execution targets for the assigned market
- Influence and motivate wholesalers to implement against key sales drivers by brand for the territory
- Analyze on/off premise channels within territory to effectively plan and implement promotional activities
- Provide grounded market insights including industry dynamics and competitive information
- Plan and manage investment (Beer & FMBs) for assigned territory
Financial Responsibility
- Deliver agreed-upon ABP depletion targets, NSV & Profit Targets
- Manage trade A&P budgets for the defined area based on agreed-upon rate per case
- Identify potential opportunities and risks to sales forecasts using historical data and trends
Experience/Skills Required:
- Undergraduate degree required
- Grounded commercial experience in Beer or Spirits preferred
- Distributor experience, either managing or working within a beverage wholesaler landscape
- Strong knowledge of distributor operations
- Insight and understanding with both On and Off Trade
- Proven track record of achieving sales goals and delivering outstanding results
- Must be a self-starter with a proven track record of influencing others with the use of fact-based selling
Benefits
- Competitive salary range: $54,000 to $90,000 (annual)
- Additional rewards, including annual incentive payment and stock awards
- Healthcare benefits, retirement benefits, short-term and long-term disability coverage, basic life insurance, wellness benefits, and industry-leading parental leave
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