Retail Execution Manager

Job Overview

The Retail Execution Manager is responsible for defining and leading Diageo's national retail execution strategy. This involves ensuring commercial priorities are translated into consistent, high-quality execution at point of sale.

Key Responsibilities

• Define the national retail execution strategy, translating commercial and customer priorities into clear in-store execution standards, objectives, and critical metrics.
• Own the retail execution operating model, including store coverage, visit frequency, route prioritisation, and allocation of field resources based on store potential and business opportunities.
• Drive execution excellence at point of sale, focusing on availability, visibility, distribution, secondary placements, promotional execution, and compliance with agreed activation standards.
• Use data and insights to improve field efficiency, finding opportunities to optimise coverage, efficiency, the standard of implementation, and return on field investment.
• Develop and track execution KPIs and reporting, providing clear visibility of performance, opportunities, and key execution gaps to commercial stakeholders.
• Design and lead tactical execution programmes to support key commercial periods, customer priorities, and high-potential retail environments.
• Partner with Key Account Managers and Customer Marketing to ensure customer plans and activation strategies can be effectively driven at store level.
• Manage agency performance, budget, and governance, ensuring clear objectives, strong operational rigour, and continuous development of field capabilities.
• Act as the link between commercial strategy and store-level reality, bringing field insights back into the organisation to improve future plans, priorities, and decision-making.

Requirements

• Strong understanding of retail, commercial execution, and the realities of operating at point of sale.
• Experience working across Sales, Customer Marketing, Trade Marketing, or Retail Execution environments.
• Ability to translate strategy into simple, actionable execution plans.
• Strong analytical skills and confidence using data to prioritise resources and measure performance.
• Experience managing external partners and agencies.
• Strong stakeholder management skills, with the ability to influence across different commercial functions.
• A continuous improvement approach, capable of challenging established ways of working and turning opportunities into practical solutions.
• Strong ownership and execution focus, balancing strategic thinking with a hands-on understanding of what happens in store.

Working with Us

We offer flexibility to support your wellbeing and balance your priorities. We recognise and value performance, offering a highly competitive Rewards and Benefits package. Our purpose is crafting iconic drinks chosen for life's moments, and it's our people who make that possible. We value diversity and want everyone to feel they can belong, contribute, and strive for their personal best.