Regional CRM Manager

Wise is a global technology company, building the best way to move and manage the world’s money. Min fees. Max ease. Full speed.

The CRM team is a diverse and inclusive crew of problem solvers from all over the world. We form long-term customer relationships through best-in-class communications - so more customers use Wise more often for their international money needs, stay with us longer, and advocate for us sooner.

We're seeking a versatile CRM Manager in London to help us drive our global B2C lifecycle communications strategy and implementation for the UK & Europe markets. In this role, you'll have the opportunity to shape and execute innovative campaigns, collaborate with cross-functional teams, and make a tangible impact on our customers' experience.

Responsibilities:

• Develop and manage our UK & Europe CRM strategy, including customer lifecycle management, segmentation and engagement initiatives
• Utilise data and insights to segment customers effectively and tailor communications for maximum relevance and impact
• Collaborate with Product, Marketing, Creative, Engineering & Analytics teams to ensure alignment and seamless execution across multiple channels (email, push notifications, in-product messages)
• Manage internal stakeholder communication and collaboration across various departments
• Design and implement effective customer lifecycle management strategies to drive long-term engagement and loyalty through continuous optimisation
• Analyse campaign performance and use data to identify and implement opportunities for increasing engagement and conversion rates at all stages of the customer’s lifecycle journey
• Ensure compliance with CRM best practices and regulatory requirements while maintaining database health and retention efforts
• Implement the localisation process for Wise’s international campaigns
• Oversee email calendar management, deliverability, and monthly reporting.

Qualifications:

• Mid-level experience in B2C CRM with a focus on segmentation, lifecycle management, and stakeholder engagement
• Proven track record of successful cross-channel lifecycle communications
• Experience in end-to-end planning, development, and execution of large-scale engaging campaigns
• Customer-first attitude with a deep understanding of segmentation and customer needs
• Comfortable communicating and collaborating with stakeholders at all levels and from different departments
• Self-starter with a passion for taking ownership of projects and driving impact
• Technically savvy with a creative eye for design and messaging
• Strong analytical skills and a passion for leveraging data to drive performance
• Comfortable creating and running complex and impact-driven A/B testing plans
• Ideally proficient in using Braze or similar ESPs