Regional Brand Activation Director

Pfizer Dermatology is seeking a Regional Brand Activation Director to execute brand marketing strategies, enhance brand awareness, and drive market penetration. The successful candidate will work with the HQ Education & Engagement Team Lead, Brand Marketing, and other teams to develop and implement marketing initiatives.

Key Responsibilities:

• Develop and execute regional marketing plans aligned with Pfizer's national dermatology brand strategy.
• Conduct regional market analysis to identify emerging trends, competitive activity, and customer insights.
• Support local brand marketing tactics, peer-to-peer education programs, and patient initiatives.
• Optimize regional marketing budgets for maximum impact.
• Partner with Pfizer Dermatology Sales Teams to enhance execution of regional marketing initiatives.
• Support pull-through of national marketing strategies, customizing materials for regional implementation.
• Align with Market Access teams to support payer and formulary initiatives.
• Develop and distribute region-specific marketing materials and insights.
• Conduct annual assessment of regional congress recommendations.
• Lead regional execution of Pfizer's national dermatology congress and conference strategy.
• Identify and coordinate regional sponsorship opportunities.
• Collaborate with national marketing teams to execute product theaters, symposiums, and educational programs.
• Provide regional business insights to inform national marketing strategy.
• Partner with Medical Affairs, Sales, and Public Affairs to ensure cross-functional alignment.
• Monitor and analyze marketing effectiveness using key performance indicators (KPIs).

Qualifications & Experience:

• Bachelor's degree required; advanced degree preferred.
• Minimum of 8+ years of experience in pharmaceutical or healthcare sales or marketing.
• Proven ability to develop and implement regional marketing strategies.
• Strong understanding of the dermatology landscape and competitive market dynamics.
• Experience working in a cross-functional environment.
• Ability to analyze market data and develop actionable marketing strategies.
• Strong communication, leadership, and project management skills.
• Willingness to travel up to 80%, including overnight stays and weekend congress participation.

Salary and Benefits:

• The annual base salary for this position ranges from $162,900.00 to $271,500.00.
• Eligible for participation in Pfizer's Global Performance Plan with a bonus target of 20.0% of the base salary.
• Eligible to participate in Pfizer's share-based long-term incentive program.
• Comprehensive benefits package, including 401(k) plan with Pfizer matching contributions, paid vacation, holiday and personal days, paid caregiver/parental and medical leave, and health benefits.