Portfolio Director of Marketing & Digital

Are you a strategic marketing leader ready to shape the future of a diverse portfolio of iconic Australian hotels?

Accor Shakespeare Portfolio is seeking an experienced Portfolio Director of Marketing & Digital to lead the marketing vision, strategy and growth initiatives across five unique properties spanning Australia.

Based at the beautiful Novotel Sunshine Coast Resort, this senior leadership opportunity will see you driving brand strategy, customer engagement, digital performance, and commercial outcomes across a diverse collection of hotels including resort, luxury, lifestyle and CBD destinations.

This is an opportunity to make a genuine impact - partnering with General Managers, Sales, Revenue and Accor teams to deliver innovative marketing strategies that connect with both corporate and leisure audiences.

Reporting to the Portfolio General Manager, the Portfolio Director of Marketing & Digital will lead the development and execution of strategic marketing initiatives across the Shakespeare portfolio.

Overseeing two Portfolio Marketing Executives, you will provide leadership, direction and expertise across brand positioning, integrated campaigns, digital strategy, content, partnerships and customer acquisition.

This role is ideal for a commercially minded marketing leader who understands the power of storytelling, brand experience and data-led decision making to drive business performance.

Key Responsibilities:

• Develop and lead the portfolio marketing strategy aligned with commercial objectives.
• Drive brand positioning and market presence across multiple hotel brands and locations.
• Lead integrated marketing campaigns targeting corporate, leisure and tourism markets.
• Oversee digital strategy, performance marketing and customer acquisition initiatives.
• Partner with Sales, Revenue, General Managers and Accor stakeholders to maximise opportunities.
• Support the development of annual marketing plans and budget strategies.
• Lead and mentor the Portfolio Marketing Executive team.
• Identify opportunities to enhance guest engagement, brand loyalty and revenue growth.

QUALIFICATIONS:

• Significant experience in senior marketing leadership roles.
• Strong background in traditional marketing, brand strategy and campaign development.
• Digital marketing expertise with the ability to lead strategy and performance outcomes.
• Experience within hospitality, tourism, travel or a customer-focused industry.
• Proven ability to influence stakeholders and collaborate across multiple business units.
• Experience leading teams and developing high-performing marketing professionals.
• A passion for creating memorable customer experiences.

Additional Information:

Why Join Us?

This is more than a marketing role - it is an opportunity to shape the direction of a unique hospitality portfolio within one of the world's largest hotel groups.

Benefits Your Way:

• Access to global accommodation and F&B discounts
• #LearnYourWay with a sophisticated modern training platform, which offers a constantly expanding database of free, industry focused training.
• Recognition of service anniversaries and Accor Tenure Milestones.