Description
Mastercard is seeking a Senior Media Subject Matter Expert to provide strategic expertise across the paid-media ecosystem. The successful candidate will combine the strategic orientation of a consultant with the practical judgment of an experienced media practitioner.
Key Responsibilities:
- Serve as a trusted advisor to senior clients and internal stakeholders, translating business objectives into integrated media strategies.
- Lead or provide strategic oversight across the media lifecycle, from planning to post-campaign learning.
- Partner with analytics teams to design media for measurability and define KPI hierarchies.
- Diagnose complex media programs and convert insights into clear decisions on channel mix, targeting, and optimization.
- Shape differentiated client solutions and commercial opportunities.
- Establish and scale media frameworks, playbooks, and quality standards.
- Advance Marketing Services capability by monitoring media developments and evaluating new technologies.
Requirements:
- 15+ years of experience in media strategy, planning, or related disciplines.
- Advanced expertise in integrated media strategy, planning, and effectiveness.
- Deep knowledge of major digital channels, including paid search, social, programmatic, and TV.
- Strong consulting and commercial judgment, with the ability to structure ambiguous problems and manage senior client relationships.
- Excellent communication and storytelling skills.
Preferred Qualifications:
- Experience with platforms such as Google Ads, DV360, Campaign Manager 360, Meta Ads Manager, The Trade Desk, or Amazon Ads.
- Bachelor's degree or equivalent relevant professional experience.
For more fresh new jobs, check out yubhub.co.