Marketing Manager

AECOM is seeking a highly motivated and strategic Marketing & Communications Manager to lead the development and execution of integrated marketing, communications and public relations initiatives that support business growth, strengthen brand positioning, and enhance stakeholder engagement across Hong Kong.

The successful candidate will serve as a trusted advisor to business leaders, partnering closely with technical and business development teams to develop compelling campaigns, elevate AECOM's market profile, and support client engagement and work-winning activities.

Key Responsibilities:

• Design and execute multi-channel marketing campaigns that enhance AECOM's brand awareness, thought leadership, client engagement and talent attraction.
• Identify market trends and competitive developments, providing strategic recommendations to business leaders.
• Partner with business line and project team leaders to support client development and strategic positioning and engagement.
• Establish measurable objectives and performance indicators for marketing and communications initiatives, tracking effectiveness and return on investment.
• Collaborate with project teams to identify target accounts and develop marketing strategies with tailored content to support engagement.

Corporate Communications & Content Development:

• Lead external and internal communications activities including website content, social media, newsletters, executive communications, speeches, employee engagement initiatives and thought leadership programs.
• Produce, edit and review high-quality content across multiple channels in English and Chinese.
• Translate complex technical and business information into clear, compelling and audience-focused communications.

Public Relations & Media Relations:

• Develop and execute proactive public relations strategies to enhance AECOM's profile across target industries and sectors.
• Build and maintain strong relationships with journalists, editors, industry publications and media stakeholders across Hong Kong and, where relevant, Greater China.

Events, Stakeholder Engagement & Employer Branding:

• Support the planning and execution of industry events, conferences, workshops, client engagement activities and employee events.
• Collaborate with stakeholders across Asia to deliver integrated campaigns and regional initiatives where required.

Qualifications:

• Bachelor's degree in Marketing, Communications, Business, Journalism or a related discipline.
• Minimum 8-10 years of experience in marketing, communications, public relations or corporate affairs roles, preferably within a B2B environment.
• Experience in professional services, engineering, construction, infrastructure, real estate, consulting or related industries is highly desirable.

Language Requirements:

• Excellent written and spoken English.
• Excellent written and spoken Chinese, including Mandarin (Putonghua).

Key Competencies:

• Strategic thinker with strong commercial acumen.
• Strong news sense and storytelling ability.
• Excellent relationship builder with media and stakeholders.
• Results-oriented with strong campaign planning and execution skills.
• Adaptable and responsive in a fast-paced environment.
• Highly organized with strong attention to detail.
• Strong judgement, discretion and problem-solving abilities.