Marketing Engineer (AI Agents)

Cresta unlocks the true potential of the customer experience, turning every conversation into a competitive advantage. Cresta’s unified AI platform combines conversational AI agents, real-time human agent augmentation, and comprehensive conversation intelligence to drive revenue and efficiency gains across every channel. The world’s leading companies, including United Airlines, Cox Communications, and Marriott, use Cresta to power world-class customer experiences every day.

Over the next few years, AI is going to redefine how people all over the world interact with businesses every day. Come build that future at Cresta.

Role Overview

As Cresta’s first Marketing Engineer (AI Agents), you'll own the systems behind how Cresta shows up on the internet. In this role, you will own the technical decisions behind cresta.com and help shape how Cresta puts its own AI agents to work for marketing use cases. You'll architect and build our web platform, create the tooling that lets marketers ship without an engineer in the loop, and develop custom AI agents on Cresta's platform.

Responsibilities

The Web Platform

• Own how cresta.com is built end to end: how it’s structured, how content flows through it, and how it connects to everything else.
• Set the technical vision for how our website stack and CMS should evolve to meet the growing needs of our business and the rapidly changing workflows of the marketing team. Our website runs on Webflow today.
• Partner with brand and design on the interactive experiences that carry our identity. They set the creative vision; you architect and build it. Own the component system so the site stays consistent as it grows.
• Own the instrumentation where the site meets our GTM stack , forms, gated content, event tracking, and attribution , so data lands cleanly downstream, in partnership with marketing ops.
• Build the technical foundation for localization as we scale into new markets, including locale routing, URL architecture, and hreflang, partnering with our web strategy lead on CMS translation workflows and content structure.
• Put in the engineering practices that let us move quickly without breaking things.
• Ship the technical work behind our SEO and AEO programs, in partnership with the owners of those programs.

AI Agent Creation

• Develop, configure, deploy, and optimize AI agents on Cresta's platform for marketing use cases, working alongside our forward deployed engineering team.
• Take agents from prototype to production, including the evaluation criteria, guardrails, and human review steps prospect-facing work requires.
• Provide a tight feedback loop to our product and engineering teams , identifying gaps, building custom tooling, and influencing the roadmap through what you learn deploying against a real audience.

What We’re Looking For

• 7+ years working in software development, web development, AI/ML engineering, or growth engineering.
• Strong across the stack , application code, APIs, data, and infrastructure , in Python, TypeScript, Node, or similar.
• Familiarity with AI/ML concepts. Hands-on experience with large language models (LLMs), and prompt engineering techniques are strongly preferred.
• A track record of learning a domain fast and going deep. You've been dropped into something unfamiliar and become the person other people come to.
• High agency. You define your own work, ship without being told what to build, and treat gaps as yours to close.
• Strong understanding of general AI agent frameworks, function calling, and retrieval-augmented generation (RAG).
• Comfortable as the deepest technical voice on a non-engineering team, scoping ambiguous requests and explaining tradeoffs to marketers.
• Ownership. You treat the outcome as yours, including when something breaks or was built badly before you arrived.

Perks & Benefits

• Comprehensive medical, dental, and vision coverage with plans to fit you and your family.
• Flexible PTO to take the time you need, when you need it.
• Paid parental leave for all new parents welcoming a new child.
• Retirement savings plan to help you plan for the future.
• Remote work setup budget to help you create a productive home office.
• Monthly wellness and communication stipend to keep you connected and balanced.
• In-office meal program and commuter benefits provided for onsite employees.

Compensation

Cresta’s approach to compensation is simple: recognize impact, reward excellence, and invest in our people. We offer competitive, location-based pay that reflects the market and what each individual brings to the table.

Compensation for this position includes a Base Salary + Equity.

Base Salary Range: $160K - $280K + Equity