Manager, Commercial Audiences

At Ford Motor Company, you can build more than vehicles. Come build what matters. Our Marketing, Sales & Service organization advances the Ford reputation as a visionary vehicle and mobility services company and helps deliver a trusted customer experience.

As the Manager, Commercial Audiences, you will lead the development and activation of audience strategies that inform marketing messaging and media plans. You will partner with agencies, media platforms, and internal teams to build and maintain audience profiles, deploy audiences across paid channels, and ensure consistent standards and effective measurement.

Responsibilities:

• Lead audience segmentation strategy and profile development used to inform messaging/media plans in collaboration with internal and agency teams
• Lead audience creation for deployment across paid (media) and owned (website) marketing channels for Ford Pro
• Guide the use of 1P and other audiences (e.g. platform or AI-enabled) in partnership with agency teams
• Serve as the primary business lead for audience-led marketing technology, consult on contracts/POs, manage the scope of services/deliverables
• Ensure personal and team objectives support our Marketing objectives, including monitoring and communicating performance toward objectives to leadership and cross-functional stakeholders
• Communicate audience strategies across client and partner stakeholder groups, and onboard/educate new stakeholders about our audience planning approach
• Actively seek out efficiency through cost avoidance/waste elimination
• Work with various measurement teams (internal and agency) to ensure we have the right data/signals to measure/analyze/optimize our audiences within paid media campaigns

Qualifications:

• Bachelor’s degree in Business, Marketing, or related field
• 5+ years of working with 1st and 3rd party data partners
• 5+ years working with addressable audiences
• Excellent written and verbal communication skills
• Experience leading and influencing cross-functional teams toward shared business goals
• People management/leadership, coaching, and development experience

Benefits:

• Immediate medical, dental, vision, and prescription drug coverage
• Paid parental leave, new parent ramp-up programs, subsidized back-up child care and more
• Family building benefits including adoption and surrogacy expense reimbursement, fertility treatments and more
• Vehicle discount program for employees and family members and management leases
• Tuition assistance
• Established and active employee resource groups
• Paid time off for individual and team community service
• Generous vacation time, sick/personal time, and paid holidays, including between Christmas Eve and New Year’s Day