Lead iOS Engineer, MarTech - Engagement & Subscriptions

Cricut is seeking a Lead iOS Engineer for Marketing Technology (MarTech) to provide hands-on technical leadership for a mobile engineering team supporting Cricut's Engagement and Subscription Marketing teams.

The successful candidate will help improve subscription conversion, retention, and member engagement through personalized mobile experiences and reliable marketing technology integrations.

Responsibilities:

• Drive initiatives from technical design through release and ongoing improvement, clarifying ambiguous requirements, identifying dependencies, and resolving delivery risks.
• Own iOS architecture and implementation, contribute production code, and document significant technical decisions and tradeoffs through Architecture Decision Records.
• Guide technical planning across iOS and Android in partnership with platform specialists.
• Build mobile experiences that support onboarding, subscription discovery, offers, trials, upgrades, conversion, and retention.
• Develop and maintain Braze and analytics integrations, including customer identity, behavioral events, profile attributes, push notifications, in-app messaging, and deep linking.
• Partner with Marketing to create reusable capabilities that make campaigns and personalized customer journeys easier to launch and refine.
• Collaborate with Product and Analytics to define success measures, implement reliable tracking, and deliver A/B tests and controlled feature rollouts.
• Establish and reinforce engineering standards for architecture, automated testing, code review, accessibility, performance, and reliability.
• Incorporate customer consent, communication preferences, and appropriate data handling into mobile integrations and experiences.
• Partner with Product Management and UX on refinement, estimation, sprint and roadmap planning, and backlog priorities; facilitate team Scrum ceremonies.
• Mentor iOS and Android engineers, support their technical growth, and partner with engineering management to improve delivery and technical health.
• Coordinate mobile releases with engineering and QA partners, monitor application and integration health, and drive follow-up improvements.

Qualifications:

• 7+ years of professional software development experience, including experience in a senior or technical lead capacity.
• Extensive hands-on experience developing production iOS applications with Swift and SwiftUI and delivering releases through the App Store.
• Working knowledge of Swift Concurrency, including async/await, actors, and safe management of shared state.
• Strong understanding of iOS architecture, application lifecycle, asynchronous operations, networking, and patterns that support maintainability, testability, and performance.
• Demonstrated experience guiding technical direction, mentoring engineers, and delivering initiatives across team boundaries.
• Ability to guide shared mobile planning in partnership with engineers who have complementary platform expertise.
• Experience designing testable code and building automated tests using XCTest, Swift Testing, UI testing, or comparable approaches.
• Experience integrating RESTful APIs, external SDKs, and third-party services, including collaboration with backend engineers on API contracts and failure handling.
• Experience working in an Agile/Scrum environment, including refinement, estimation, planning, and delivery.
• Strong communication and problem-solving skills, including the ability to translate business objectives into technical solutions and explain tradeoffs to technical and nontechnical partners.

Preferred Qualifications:

• Experience leading mobile delivery across iOS and Android, with familiarity with Kotlin, Jetpack Compose, Android architecture, or the Android application lifecycle.
• Hands-on experience with Braze or a similar customer engagement platform, including capabilities such as customer events, profile attributes, push notifications, in-app messaging, and deep linking.
• Experience supporting Subscription, Engagement, Growth, or Lifecycle Marketing teams, with familiarity with measures such as trial-to-paid conversion, renewal, churn, and reactivation.
• Experience building subscription, trial, onboarding, upgrade, or purchase flows, including familiarity with StoreKit, Google Play Billing, or backend subscription services.
• Experience implementing product analytics, A/B testing, feature flags, and reliable customer event tracking.
• Understanding of how customer identity, behavioral events, and profile attributes support segmentation and personalization.
• Experience with mobile CI/CD pipelines, release automation, crash reporting, and application monitoring.
• Experience with accessibility, internationalization, and localization.
• Experience using AI-assisted development tools with sound code review, testing, and engineering judgment.

Additional Information: Cricut offers competitive Medical, Dental, and Vision coverage, a 401(k) match, generous PTO, tuition reimbursement, and a yearly lifestyle stipend to support your wellness and passions.